ArtsJournal: Arts, Culture, Ideas

Seeking Chief Marketing & Communications Officer with experience in the Performing Arts nonprofit industry

Seattle Theatre Group (STG) is a nonprofit organization and independent event promoter that stewards the historic Paramount, Moore, Neptune, and 5th Avenue theatres, as well as Kerry Hall, in Seattle, and an outdoor venue at Remlinger Farms in Carnation, Washington. Established in 1990, STG presents over 700 events, including concerts of all genres, comedy and podcast shows, speakers, dance performances, and touring Broadway musicals through its Broadway at the Paramount series. Our mission is to create enriching arts experiences, engage diverse communities, and preserve historic theatres. Additionally, our Education and Community Engagement (ECE) Programs offer small classes, workshops, and summer camps for community members.

TO BE CONSIDERED FOR THIS POSITION, PLEASE SUBMIT A COVER LETTER AND RESUME.

Seattle Theatre Group (STG) is seeking an experienced, innovative Chief Marketing and Communications Officer (CMCO). The CMCO is a vital member of STG’s senior leadership team, serving as the strategic steward of the brand. Reporting to the Executive Director, this role offers both strategic vision and hands-on leadership for all marketing, communications, and sales/audience services efforts, ensuring they align with the organization’s mission, values, and long-term goals.

The CMCO is responsible for advancing and protecting the brand, strengthening audience engagement, and driving revenue through integrated marketing and communications strategies. Working collaboratively across all departments, the CMCO fosters a culture of partnership and shared accountability, ensuring that messaging, storytelling, and audience strategies are cohesive and impactful organization wide.

In addition, the CMCO actively cultivates and sustains partnerships with cultural and community-based organizations to expand reach, deepen relevance, and advance meaningful engagement with diverse communities. Through these relationships, the CMCO champions inclusive practices that reflect the organization’s commitment to equity, access, and representation. When applicable, the CMCO represents the organization to a wide range of community partners and business leaders.

This role demands a dynamic leader who combines strategic insight with operational excellence, inspires collaboration, and leverages data, creativity, and community connections to foster growth, visibility, and lasting impact.

This position earns between $157,872 and $252,595 (Midpoint $205,000) plus medical, dental, vision, life LTD and STD Insurance as well as paid sick, vacation and holidays. We also offer a 403b retirement savings plan with a discretionary match.

ESSENTIAL DUTIES AND RESPONSIBILITIES

These include the following. Other duties may be assigned.

  • Oversee marketing, communications, audience services and sales functions.
  • Ensure effective STG branding; articulate STG’s desired brand voice, image, and position, and ensure consistent communication of such, both internally and externally.
  • Lead the development of storytelling assets to assist in awareness of STG as a non-profit community arts organization, bolster fundraising efforts, and increase stakeholder engagement.
  • Oversee STG sales programs, ensuring maximum value proposition for STG and our patrons. This includes the management of our Broadway, concerts, and comedy programs.
  • Create and manage unique strategies and campaigns that reach a diverse population and feature a variety of performing arts genres – Broadway, rock & roll, hip-hop, dance, comedy, family, film, ECE programs, and more.
  • Manage the relationship with our ticketing platform provider, Ticketmaster.
  • Ensure well-managed, effective websites, email campaigns, and social media accounts to extend STG’s reach and facilitate internal and external interactions.
  • Create a high public awareness around STG’s Education & Community Engagement (ECE) programs.
  • Shared accountability for STG’s overall organizational strategy. Work within STG teams to:
  • Develop and maintain a strategic perspective (based on marketplace, patron, and constituent needs and satisfaction) in organizational direction, programs, and decision-making.
  • Participate in the general management of the organization as well as special projects and initiatives that advance the institution.
  • Ensure that STG’s mission, vision, and values are upheld and practiced throughout the organization.
  • Oversee with the data specialist the organization’s data strategies.
  • Act to raise awareness and provide solutions aligned with institutional priorities.
  • Participate in advocacy and public affairs opportunities, in support of STG and our arts & culture industry/economy.
  • Oversees audience and market research and shares findings with the entire organization.
  • In partnership with the communications manager, oversee the development of appropriate messaging, including crisis communication, to represent STG’s mission and vision, both internally and externally.
  • Manage people and programs to maintain the best possible workforce and culture.
  • Ensure effective people management within the department.
  • Lead and mentor a high-performing marketing, communications, audience services, and sales team
  • Support, participate in, and oversee cross-functional teams within STG.
  • Effectively support all staff so they can act on behalf of STG by:
  • Transmitting STG’s values, vision, mission, and direction.
  • Engaging people in deepening STG’s significance in the cultural community.
  • Proactively supporting, developing, and promoting STG’s equity initiatives.

To perform this job successfully, an individual must satisfactorily perform each essential duty. The requirements listed below are representative of the education, experience, knowledge, skill, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

QUALIFICATIONS

  • 10-15+ years of sales and marketing experience in the performing arts or a similar industry with proven success in a senior management role.
  • Demonstrated ability to plan, implement, and manage at both strategic and operational levels.
  • Exceptional presentation and writing skills.
  • Proven track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives.
  • Experience with subscription, club, and/or membership programs preferred.
  • Ability to thrive in a fast-paced environment.
  • Ability to work collaboratively with colleagues and staff to create a high-functioning team
  • Successful experience using a CRM-Salesforce and Ticketmaster – preferred
  • Demonstrated successful press and media relationships
  • Demonstrates a strong, proven ability to handle and prioritize demanding workloads calmly and professionally.
  • A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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