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ArtsAudience

The Audience Is Changing!

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This Week’s Top Audience Stories: Franchises, Genres And Big Data

December 28, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Franchise movies are crowding out everything else... Big Data is changing what music is making it... Are music genres disappearing?... Why bands are ditching encores. Big Movies Squash The Rest: Hollywood is having an inequality moment. The middle class movies are disappearing, and big franchise movies have squeezed out everything else. "This year, a … [Read more...]

This Week’s Top Audience Stories: Studies That try To Convince You Of The Benefits Of Art

December 22, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The arts help you live longer?... Best-selling books need movies to become best-selling... Why Broadway curtain calls are getting more elaborate... Paris tries to diversify with the arts... Does virtual reality improve the museum experience? The Arts Help You Live Longer? There are now endless studies that purport to show that participating in the arts … [Read more...]

This Week’s Top Audience Stories: Ticket Scalping’s Scary Next Gen

December 8, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The next phase of ticket scalping... When popularity doesn't define a good art experience... Why are museums turning to performance?... When artists end and brand begin... Philadelphia offers a culture pass to library users. Scalping's Scary New Phase: Scalpers have been a fact of life since there were first tickets. The internet only made it worse, and … [Read more...]

This Week In Audience: Rethinking What Audiences Think Is Traditional

November 24, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Do we need to rethink what is "traditional?"... MoCA goes free, but it's not so easy... Cultural globalism has diversified... How Disney has repeatedly fumbled the internet... Small theatres make amazing economic impact. When The Audience Says "Traditional," What Does That Mean? An observation about fans of opera in Ireland: “Over the years I’ve had … [Read more...]

This Week’s Top Audience Stories: The End of Pop Culture?

November 17, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Streaming wars will fragment audiences and end pop culture... Should the arts be gathering data on audiences' social class?... A 'decade of reckoning" for classical music... Where theatre is winning over screens. Will Streaming Wars End Pop Culture? Our larger culture is defined by common pop culture, the culture we all see and debate and talk about. TV … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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