About the Opportunity
Coming off another extremely triumphant season of productions and record-breaking attendance, Broadway in Hollywood and the Hollywood Pantages Theatre seek an energetic, driven, and forward-thinking Director of Marketing and Communications to join their team as a key leader in this period of forward momentum. The Hollywood Pantages reflects an exciting paradigm in the national theatre landscape because of its ability to attract, enchant, and retain audiences in a post-pandemic era of rebirth and reinvention. The Director of Marketing and Communications will benefit from this success and serve as a visionary leader in taking their audience development efforts to the next level.
This opportunity requires not just a love of Broadway and musical theatre, but also a knowledge of the national footprint of The Nederlander Organization and the importance of connecting with audiences in Los Angeles, the country’s second largest market for theatre. The Nederlander Organization is proud to have established Broadway in Hollywood as an avenue to bring audiences in Los Angeles to Broadway’s best. The Hollywood Pantages Theatre offers the perfect home for those productions and has been successfully providing the public with a remarkable theatre-going experience for the past 48 years (on top of its preceding 47 years of history). The new Director of Marketing and Communications will be a dynamic and seasoned leader, comfortable moving from management of a local team, to navigating conversations within a national organization.
Reporting directly to the President and working in close collaboration with internal departments, touring Broadway partners, press agencies, and vendors, the Director will drive innovative strategies to grow audiences, elevate the Broadway in Hollywood brand, and generate earned revenue through ticket sales and institutional visibility. This is an opportunity for a passionate, collaborative, data-oriented, and cutting-edge leader to leave a lasting impact on Los Angeles’s cultural landscape. The Director of Marketing and Communications will also be a strong manager and mentor, ready to guide a talented and diverse marketing department. They must be clearly dedicated to building not only the brand of the company, but the experience of the audience. They should be deeply knowledgeable in traditional marketing tools and strategies and adaptive and eager to experiment with new channels and practices to continually improve upon efforts and test new tools.
About Broadway in Hollywood & the Hollywood Pantages Theatre
Broadway in Hollywood, based at the historic Hollywood Pantages Theatre, is the proud home of touring Broadway in Los Angeles. As one of the most iconic venues in the country, the Hollywood Pantages welcomes nearly one million patrons each year to experience world-class theatrical productions in the heart of Hollywood. With a legacy rooted in excellence, glamour, and the transformative power of live performance, Broadway in Hollywood is committed to engaging audiences, expanding access to the arts, and championing the future of Broadway on the West Coast.
Located at the iconic intersection of Hollywood & Vine, the Hollywood Pantages has remained a crown jewel of entertainment, hosting the world’s greatest live performances and standing as a symbol of Hollywood’s Golden Age, and continues today as the premiere Los Angeles venue for live Broadway entertainment, concerts, special events, and more. Originally built in 1930 and then renovated to its current state in 2000, it is also part of a national network of theatres, in New York, London, and around the country, owned by The Nederlander Organization.
For over five decades, The Nederlanders have also been prolific producers of theatrical productions with over 100 Broadway and touring productions to their credit. The company has been instrumental in presenting many of Broadway’s most honored and successful shows most notably Annie, Copenhagen, La Cage aux Folles, Les Liaisons Dangereuses, Lena Horne: The Lady and Her Music, The Life and Adventures of Nicholas Nickleby, Noises Off, Peter Pan, Next to Normal, The 25th Annual Putnam County Spelling Bee, West Side Story, The Color Purple, My Fair Lady, The Elephant Man starring Bradley Cooper, The Undisputed Truth starring Mike Tyson directed by Spike Lee, Who’s Afraid of Virginia Woolf, and many others.
In 2011, the Nederlander Organization launched Broadway Direct, a brand dedicated to helping patrons across the country stay connected to every show on Broadway. Now in its third generation, the Nederlander Organization continues its tradition of presenting the very best in live entertainment, leading the theatrical industry, optimizing the patron experience, and engaging new audiences.
Job Description
Leading strategic marketing, audience development, and brand communications initiatives, the Director of Marketing and Communications is a pivotal senior leadership role that will guide the public voice and identity of one of Los Angeles’ premier performing arts venues. They will oversee a department of seven and will be charged with activating the brand, engaging audiences, and meeting ambitious revenue goals. Fascinated by the customer’s journey, they should be an individual driven to analyze data, embrace new tools, and capable of building and managing an ambitious marketing plan.
Key Responsibilities
Strategic Leadership
- Develop and execute marketing and communications strategies to grow ticket sales, strengthen brand recognition, and enhance the public profile of Broadway in Hollywood and the Hollywood Pantages Theatre.
- Serve as the chief architect of all marketing and communication initiatives across platforms (digital, broadcast, print, experiential, and social).
- Partner closely with the President and senior leadership team on long-term audience engagement and revenue strategy.
Marketing & Sales
- Lead subscription, single ticket, and group sales campaigns for all productions, including dynamic pricing strategies, customer segmentation, and cross-promotional partnerships.
- Forecast and analyze ticket sales trends and adjust strategies to maximize revenue and attendance.
- Work closely with Broadway touring partners to plan and execute comprehensive show-specific marketing campaigns.
- Oversee and continually refine the customer journey—from first touchpoint through post-show experience—to enhance loyalty and retention.
Digital & Content Strategy
- Oversee the organization’s digital presence, including website, email marketing, SMS marketing, social media, and paid digital advertising.
- Partner with creative and content teams as well as external agency partners to develop engaging campaigns, media assets, and audience-focused messaging.
- Stay current with industry and digital marketing trends, evaluating new platforms and technologies for audience growth.
Communications & Brand Management
- Maintain and evolve the Broadway in Hollywood and Hollywood Pantages Theatre brands across all external-facing materials.
- Oversee all advertising, public relations, media buying, and community outreach efforts in collaboration with external agencies and internal staff.
- Serve as chief storyteller for the organization—crafting compelling narratives that connect with diverse audiences and stakeholders.
Team & Department Oversight
- Lead and mentor a multidisciplinary team of seven marketing and communications professionals.
- Set and manage department budgets, timelines, and project plans.
- Foster a collaborative, creative, and results-oriented departmental culture aligned with the organization’s values.
Qualifications
- A minimum of 7–10 years of progressive experience in marketing, communications, or related fields, preferably in performing arts, entertainment, or live events.
- Proficiency in digital marketing, including SEO/SEM, email marketing, analytics, and social media strategy.
- Demonstrated success developing and leading integrated marketing strategies with measurable results.
- Proficiency in financial planning and budget management.
- Expertise in ticketing sales campaigns, pricing strategy, and audience development.
- Strong leadership skills with experience managing teams and collaborating cross-functionally.
- Excellent written and verbal communication skills, with a sharp eye for brand tone, storytelling, and design aesthetics.
- Experience managing external vendors, including agencies, designers, and media buyers.
- Ability to work evenings and weekends as needed during show runs and events.
- Familiarity with Ticketmaster, CRM systems, and ticketing platforms.
- Knowledge of Broadway industry and touring theatrical production cycles.
- Experience in a unionized environment.
- Capacity to thrive in a fast-paced environment with shifting priorities and deadlines.
Compensation
The salary for this position is $150,000-180,000. Broadway in Hollywood and the Hollywood Pantages Theatre provides comprehensive benefits, including providing health, dental, vision, and company-paid life insurance. Employees have access to a 401k plan, a flexible spending account, long and short-term disability; paid time off; and parking.
Broadway in Hollywood is committed to a workplace where everyone is free from bias, prejudice, discrimination, and harassment. We strive to foster a welcoming work environment where everyone belongs and is valued for their unique contributions. We are an equal opportunity employer and welcome all to apply.
Application Instructions
The Director of Marketing and Communications search is being conducted on behalf of Broadway in Hollywood and the Hollywood Pantages Theatre by TOC Arts Partners, a national consultancy aligning strategies, structures, and leadership toward a thriving cultural sector. The search is being led by Consultant Brenna Thomas, in consultation with and support from the TOC Arts Partners search team.
To apply, visit the online application (https://tocartspartners.com/jobs-listing/hollywood-pantages-director-marketing-communications) and submit your materials. Your cover letter should include any training or experience relevant to the job profile that you would like to highlight, why you consider yourself a good fit for this opportunity, and anything else you’d like us to know about your qualifications that may not be present in your resume.
For general questions or nominations of prospective candidates, please contact searchteam@tocartspartners.com. We kindly request no phone calls.
Specific questions about the position may be directed to:
Brenna Thomas
Consultant, Search & Strategy
brenna@tocartspartners.com
Applications will be accepted until this role is filled. We encourage you to apply by January 4, 2026, for priority consideration. Interviews may begin at any time, and we encourage you to apply as early as possible for best consideration. Please note that applying before the priority deadline does not guarantee an interview, and all applicants will receive a response regarding the consideration and status of their candidacy.
Not sure you meet 100% of our qualifications? Research shows that cis men apply for jobs when they fulfill an average of 60% of the criteria, while others tend only to apply if they meet every requirement. If you believe that you could excel in this role, we encourage you to apply.
We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you’re returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.
