The Old Globe is seeking an Associate Director of Marketing and Communications to join its Marketing team, responsible for single ticket venue, audience acquisition, retention, and campaign performance. The Associate Director of Marketing and Communications will execute marketing plans across paid digital and print media, direct mail, promotions, and other opportunities. This role directly supervises the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant.
Key Responsibilities include but are not limited to the following:
- Execute single-ticket marketing plans for each production, defining audience targets, campaign positioning, channel strategy, and timing to achieve ticket revenue goals.
- Create clear campaign briefs for the Creative Director, specifying target audiences, messages, required assets, formats, and deadlines.
- Monitor ticket sales, revenue pacing, inventory, average ticket price, and campaign performance; recommend timely adjustments and provide concise and regular updates on results, risks, and actions.
- Manage paid advertising campaigns and agency/vendor relationships across digital, print, outdoor, and any other required channel.
- Evaluate campaign results against revenue, cost of sale, conversion, and audience-acquisition goals.
- Lead audience development and partnerships that expand reach and ticket sales.
- Set priorities for Production Partners, Community Nights, business partnerships, influencer collaborations, and outreach executed by the Promotions Partners Associate.
- Partner with the Marketing Operations & CRM Manager and the database and systems specialist on audience segmentation, targeted lists, campaign tracking, attribution, and reporting.
- Develop promotional offers and advertising agreements; secure Director approval for significant discounts, cash expenditures, ticket-inventory exchanges, or comp commitments.
- Supervise the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant.
- Align team priorities and deadlines with production marketing and ticket sales goals.
- Monitor competitors, market conditions, audience behavior, and production-specific opportunities to inform campaign decisions.
The Old Globe is actively committed to fostering a culture of equity, diversity, inclusion, & access in all areas of our operation. By making intentional, actionable steps, we strive to make The Old Globe a place where theatre makers, employees, volunteers, audience members, and community members of all identities and backgrounds belong. The Old Globe welcomes candidates who demonstrate a commitment to these goals. We strongly encourage people with the following identities to apply: BIPOC, LGBTQIA+, people living with disabilities, and those from other historically and presently marginalized groups. Multilingual candidates are also strongly encouraged to apply.
The successful candidate will have the following skills and abilities:
- 5+ years of progressively responsible marketing experience; live entertainment or performing-arts experience strongly preferred.
- Strong understanding of performing-arts marketing, ticket sales, paid advertising, audience segmentation, and direct-response campaigns.
- Demonstrated ability to interpret sales and campaign data, manage budgets, and translate findings into actions that improve revenue and cost of sale.
- Strong project management skills, with the ability to manage multiple productions, competing deadlines, and staff priorities.
- Excellent writing, presentation, vendor-management, and cross-departmental collaboration skills.
- Experience with Tessitura or a comparable ticketing/CRM system and digital advertising platforms strongly preferred.
- Salary range $90,000 – $108,000. This is a full-time position with benefits including 401(k) after first year employment. Must be able to pass applicable background check. Multilingual candidates are strongly encouraged to apply.
Please apply here: https://www.theoldglobe.org/TheOldGlobeInternalJobOpportunities