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(Il)literacy

literacy blog

Here's a question I was asked: Will technology raise the level of musical literacy? This came up in a panel discussion, during my visit last week to the University of Missouri. And as I considered the answer, something occurred to me. There's more than one kind of musical literacy. So this is what I said. In classical music, we of course think musical literacy means being able to read music. And, maybe also it means knowing about classical music — the composers, their works, the instruments, important periods in classical music … [Read more...]

A trip, and the new media trap

new media blog

I'll be at the University of Missouri this week, on Thursday and Friday, for a festival called Music and New Media at the Crossroads. Among other things, i'll be speaking on a public panel Thursday at 3 PM, about new media and the future of classical music, along with Matt Haimovitz, Tod Machover, my old friend Tim Page, and members of eighth blackbird, who, along with Matt, would count as newer friends. I'm looking forward to seeing all these people, along with the moderator, Robert Shay, dean of the U of Missouri school of music. Whom I … [Read more...]

Four keys — be yourself

be yourself blog

Don't believe anyone who tells you not to be your own artistic self. That follows from the third of my four keys to the future, "Be yourself." I explained this in terms of pandering: Your urgency, your joy, and your passion will draw people to you. But you can't be joyful if you don't love the music that you perform. So never pander. Never struggle to be relevant. Perform music that makes your heart sing. Trust your new audience. Trust it to be smart, to be curious, and to respond with joy when it sees how joyful you are. And that's true. … [Read more...]

Actively finding an audience

megaphone blog

Here I'll expand just a little on the second of my four keys to the future (which I offered in an earlier post): "Work actively to find your [new] audience." What this means, specifically, is that it's not enough to do what was done in the 20th century, to advertise your concerts, or put up flyers and posters. Or even to jump into our new century, and send out email or put videos on YouTube. Or start a blog, make a website, or create a Facebook page. The new audience we want to find isn't a classical music audience. The people in it … [Read more...]

The culture gap (2)

no nonsense blog

Too many people in classical music talk like this. I'm thinking of Daniel Barenboim, quoted about his latest recording of Beethoven's symphonies, a project he and his people call "Beethoven for All": Many people feel or think, without really knowing, that music is somehow elitist – that it is for people who can afford the money and the time; it’s something that has only to do with leisure. But music is not elitist. On the contrary. Music is not only not elitist, music is universal. Even though all the great composers of the past are … [Read more...]

About my four keys — the culture gap

dylan blog

Here's the start of Jon Pareles's review of Bob Dylan's terrific new album, from the New York Times: Bob Dylan’s voice isn’t getting any prettier. At 71, on his 35th studio album, “Tempest” — and a full 50 years after he released his debut album in 1962 — Mr. Dylan sings in a wheezy rasp that proudly scrapes up against its own flaws. That voice can be almost avuncular, the wry cackle of a codger who still has an eye for the ladies. But it can also be calmly implacable or utterly bleak, and it’s completely believable when Mr. … [Read more...]

Helping you

helping-hand blog

I'm happy — thrilled — with how much people like my four keys to the future. Aka the four things we in classical music must do, if we want to build a new audience, and help classical music survive. And of course (as commenters have eagerly noted) there's lots more to say about how we do these four things. I'll be saying much of it in weeks to come. The first two points, especially, can be expanded. The first one — understand and respect the culture outside classical music. — is harder than it seems. One problem for the … [Read more...]

What we have to do

lonely violinst blog

Now it's time to return to the main business of this blog, which of course is the future of classical music. And also to return to something I stressed before my vacation, which is that the main business — the highest priority, the central focus — of people in our field should be to find a new audience. This ought to be a no-brainer. As things are now, the old audience isn't being replaced, or at least not in anywhere near large enough numbers to sustain classical music institutions at the size they are now. Or to give smaller groups … [Read more...]

Visiting the cows and sheep

cows blog

I'm on vacation, till September. Gone off to the gloriously lovely spot we go to nearly every summer, in Britain's Yorkshire Dales. Staying in a 17th century house that might be visited by cows, if they escape from a farmer's field. And then peer through the French doors of our dining room! (Cows are easy to chase away. They're timid. Sheep -- which also escape, and visit us -- are much more stubborn.) So I won't be blogging again till after Labor Day. I'll approve comments for a week, perhaps, and then look at them very lazily, if at … [Read more...]

Playing more vividly — second post

contrast blog

[Continuing my thoughts about why we should play more vividly, if we want a new audience.] Here's an exercise. Look at the score of a Haydn or Mozart symphony. You'll see contrasts between piano and forte, between soft music and loud, occurring throughout, clearly marked by the composers. Who -- very clearly -- wanted parts of the music to be loud, and other parts to be soft. And, evidently, relished the contrast. So now listen to performances, live or recorded, and ask yourself if you're hearing the contrasts the composers clearly … [Read more...]

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