
After I taught my class about branding -- using an Apple-gadget charger and some chocolate -- one of my students gave a branding example: Lang Lang's haircut. You know it's him, as soon as you see his hair. And a few commenters here decried branding as shallow, surface stuff. But remember that the chocolates -- with their varied shapes, and varied-color wrapping -- look different because they're different inside. And that's what branding ought to be about: What you are inside. Which then shows on the outside, and makes people remember … [Read more...]



















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Greg Sandow on The Monday post
I'd add, Herbert, that I've looked through many old Novello scores, including some older than Elgar. I found one once,...Greg Sandow on The Monday post
I'll add, Ariel, that I still don't know what your own point of view is on the important questions we...Greg Sandow on The Monday post
Ariel, have you studied all of this very much? See my reply to Pauls. It's especially easy to cherry-pick your...Greg Sandow on The Monday post
And the experimental/modern/avant-garde new music always had more prestige than performances. If you look, for instance, at what US opera...Greg Sandow on The Monday post
The William Weber book I cited takes into account most, if not all, of what you're mentioning. For much of...