• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

Andrew Patner

February 3, 2015 by Amanda Ameer

I told arts journalist and advocate Andrew Patner, who passed away today, my short career story, which starts with a marketing internship at McCarter Theater in Princeton. Andrew knew McCarter artistic director Emily Mann’s late father, Arthur. Arthur Mann was an American history professor at the University of Chicago who had written a book on New York City mayor Fiorello La Guardia.  I told Andrew I’d seen George Lucas at the Hollywood Bowl. Andrew explained that Lucas had married Mellody Hobson, who was responsible for the George Lucas … [Read more...]

Public art

November 16, 2014 by Amanda Ameer

Two weeks ago, I wrote about why culture isn't more of a cult: why, through merchandise, we don't see more insider pride and, as a result, free advertising. One usually can't even get into a hall's gift shop without buying a ticket to a concert there. Lincoln Center is my favorite place in the world, and I couldn't tell you where the gift shop is, or if there is one. Wait - it might actually be underground, near the subway? The Carnegie Hall gift shop is upstairs to the left and around the corner by the Ladies Room. The Metropolitan Opera gift … [Read more...]

You can’t spell culture without “cult”

November 2, 2014 by Amanda Ameer

I'm mildly embarrassed to be reading a new book on entrepreneurship, because I've always thought "entrepreneurship" is an "if you have to ask..." situation. That said, I've been a superfan of Peter Thiel's, author of  Zero to One, since his 2011 New Yorker profile. The tagline of one of his companies, Founders Fund, is "We wanted flying cars, instead we got 140 characters"; I can see everyone's dog's Halloween costume on Twitter but have been flying on essentially the same airplanes since I was seven. The title of the book references how … [Read more...]

2014

October 25, 2014 by Amanda Ameer

It has been predicted that Taylor Swift's 1989 album will sell 800,000 copies in its first week. All seems to be going well, despite or perhaps because of the fact that the record includes an unexpected Stockhausen tribute in its digital Canadian version. Go girl - push those genre boundaries. (Read the 'Track 3' review here.) I've long admired Taylor Swift's frank acknowledgment of her fans. She's neither friends with them nor does she pretend they don't exist: they're fans, she's a performer, they love and need her, she loves and needs … [Read more...]

New years

September 26, 2014 by Amanda Ameer

It's the start of the concert season, which is essentially the gym in January. There's a run on PR firms in the fall, because artists--rightfully so--are deciding, this is the year I bump things up to the next level. Once the season starts rolling along, the focus--also rightfully so--goes back to art-making and performances, but in this moment, everyone seems to have relating publicly on the brain. Classical music publicity is a...let's say "niche" to be generous...industry: I think there are probably about 20 firms in the US. Combine that … [Read more...]

Stream come true

June 30, 2014 by Amanda Ameer

I was recently at a party (not drinking because I'm on this tragic cough medicine that promises a face rash if I mix it with booze - or maybe the doctor lied about that when I seemed vain?) and an artist was complaining that his album only sold 400 units (digital and physical) in its first week, all the while getting 6500 complete Spotify plays. This artist lucked out on account of the cough medicine, because I didn't go into my usual rant on the subject. The transaction is: artist signs with a record label, label is in charge of how an album … [Read more...]

Till there was you

February 2, 2014 by Amanda Ameer

Last sunday, Lang Lang played, inexplicably, with Metallica at the Grammys. Tonight--out of all the singers and lip-synchers in the land--Renée Fleming will sing the national anthem at the Super Bowl. A great or terrible week for classical music, depending on how you slice it, but it remains that, in any industry, there is usually one person, sometimes a handful, whom the wide world knows "of" without knowing much more about the pursuit from which that one or two people come. Baseball? If you think baseball players can score touchdowns and get … [Read more...]

Keeping company

January 22, 2014 by Amanda Ameer

On Monday nights, I watch The Bachelor/-ette in Brooklyn. This started about three years ago, when a friend tried to set me up with a guy who "just dropped off the face of the earth." Turns out, he had been taping the show, so of course I had to watch my once and future husband...make-out in a hot tub on national television. I wouldn't pride myself on my taste in TV, hi, Vampire Diaries, but The Bachelor is just terrible. Really. But we sit around and shout at the screen like it's a game day...drinking like it's...well, like it's not a … [Read more...]

Return policy

January 6, 2014 by Amanda Ameer

ArtsJournal is all fancy and new! So I thought I, too, would emerge phoenix-like from the ashes of lots of work, a carb-free + personal trainer attempt to look good in my first-ever bridesmaid dress ((lasted two weeks)), and a lot of retweeting of baby animal photos. I have a whole post about buying Balanchine instead of new ballet tickets, but this photo of Pierre Boulez has just come to my attention via Twitter, so I'll open with that. See? Phoenix-like, my friends. Phoenix-like. I had an interesting come to...I guess "come to … [Read more...]

Love

July 10, 2013 by Amanda Ameer

Earlier this week, tenor Nicholas Phan spotted [Dame] Mitsuko Uchida on BuzzFeed. Yes, you read me right: Dame. Mitsuko. Uchida. Was On BuzzFeed.   And there she is: right in front of Gerard Butler and Bradley Cooper (...in...matching suits?). It's just really too amazing.     Photobombing is, of course, a time-honored tradition (animal photobombing being my favorite, naturally). Where else, this led me to wonder, have the world's great pianists popped up? Alfred Brendel was there when Lindsay Lohan got … [Read more...]

In which classical music dies yet again

June 10, 2013 by Amanda Ameer

Pianist Krystian Zimerman reportedly left a performance last week because someone was filming him on their smartphone. Long-time Life's a Pitch readers (hi Mom) may remember that I was there the day Patti LuPone stopped a performance of Gypsy just after she began "Rose's Turn" because someone was taking pictures. The audience applauded; I was appalled. Zimerman had every right to stop a solo recital. I would argue that LuPone did not have the right to stop a musical, because she was playing a character and had several off-stage opportunities … [Read more...]

Choosing right

June 2, 2013 by Amanda Ameer

It's my birthday and I spent all day drinking and watching Season 4 of Arrested Development yesterday (WITH PEOPLE, don't worry), so I feel today is as good as ever to revive the blog. About a year ago, my friend Mark--with whom I have often conspired about staging modern-day production of the before-its-time Baby--emailed that the Transport Group in New York was putting on a concert version of the musical. Baby was on Broadway for a year in 1983 and is about three couples--one in college, one having just sent their youngest to college, and … [Read more...]

Beethoven Bump

January 31, 2013 by Amanda Ameer

Classical music on TV alert!! Matthew Guerrieri joins a prestigious group of classical music luminaries (only one of whom took off his shirt) when he appears as the guest on The Colbert Report tonight! He will be promoting his book, "The First Four Notes: Beethoven's Fifth and the Human Imagination". Buy it here. The Colbert Report is on Comedy Central at 11:30pm ET. Tune in so they put more classical music folks on TV, and because Matthew is great. … [Read more...]

Hair today, gone tomorrow

January 10, 2013 by Amanda Ameer

The Interwebz were abuzz today with news of the Oscar Nominations Sir Simon Rattle's departure from the Berlin Philharmonic. Many intelligent classical music writers speculated on who would be his successor, but my question is, who will be the HAIR to the throne. Ba-zing! So, as I promised my loyal Twitter followers, we'll just settle this the easy way: Who Wore It Best, The Simon Rattle Hair Edition. Here are some of the contenders: Andris Nelsons     Daniel Barenboim   Gustavo … [Read more...]

Next Page »

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in