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This Week in Audience: The End Of Pop Culture?

January 13, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: There is no popular culture anymore; it's fragmented away... What if the market economy has discouraged really good things?... The Met Museum records another record attendance year... It's difficult to get attention for new books... You might surprise yourself when you collect data on what you're consuming. The Day Popular Taste Died: No one genre or … [Read more...]

This Week In Audience: How Much Control Should An Audience Have?

January 6, 2019 by Douglas McLennan 1 Comment

This week's insights: Do audiences really want to control the art?... Journalism's failing business models force reconsideration of its relationships with audience... Niche TV channels are disappearing as cable TV subscribers cut the cord... Arts for the "differently-abled." Can You Give The Audience Too Much Control? Netflix's new Bandersnatch is an adventure in which the … [Read more...]

This Week In Audience: Record Movie, Broadway, Box Office

December 30, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: How Netflix is using viewer behavior to create movies that are watchable... A record year of worldwide movie box office... The best week of box office ever for a Broadway play. When Data Informs The Art: Did that headline make you queasy? After all, we tend to think of art as the product of inspiration, the result of artists deeply enmeshed in the act … [Read more...]

This Week In Audience: When Measuring The Audience Wags The Art

December 23, 2018 by Douglas McLennan 2 Comments

This Week's Insights: Are algorithms leading to worse art?... The best subscription machine we had is failing... Will listener stats kill podcasts?... The Nutcracker that ate dance... How to deal with "problematic" plays. When Algorithms Determine Our Audience: Not for the first time have people raised concerns that algorithmic selection of content for us to see narrows our … [Read more...]

This Week In Audience: Orchestras For All, General Audiences For Nobody?

December 9, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: The myth of arts-for-all... Could we bring America together with orchestras?... TV is still Americans' primary source of entertainment... The limits of crowdfunding... Why are audiences so thoughtless? The Arts Are For Everybody? The idea that there's a "general" audience for the arts is a myth, says playwright Alana Valentine:  “Are we not … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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