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The Audience Is Changing!

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This Week In Audience: How We Think About Measuring Audiences Edition

December 18, 2016 by Douglas McLennan 1 Comment

This Week: Business models and arts audiences... The rising impact of crowdfunding on the arts... Big Data can measure the wrong things, so be careful... Data show audiences are less affected by information overload than they were... What have we learned about translating live musical theatre to TV? The Arts, Business Models, And What Are The Arts For: The arts sector … [Read more...]

What We Learned In Audience This Week: How We Define “Audience”

December 12, 2016 by Douglas McLennan 1 Comment

This Week: Two stories worth noting - the segregation of DC theatre audiences and what it might tell us... The translation of live theatre to the small screen is more than just filming a show. Defining an "Audience?" A report on Washington DC theatre audiences has lots of great news. Of the area's seven major professional theatres, attendance has increased over ten years … [Read more...]

This Week In Audience: Are Our Common Cultural Experiences Suffering Because Of High Ticket Prices?

December 4, 2016 by Douglas McLennan 1 Comment

This Week: A relation between common experiences and ticket prices?... Some clues about why arts audiences in Canada have declined over 20 years... Netflix taxes reflect changing culture... Does culture have to have social or political relevance? Our Most Popular Culture Is Getting Too Expensive For Most People: So if people are willing to pay hundreds or thousands of … [Read more...]

This Week in Audience: The Trump Era Will Force The Arts To Define Its Audiences; The Stories We All Respond To…

November 27, 2016 by Douglas McLennan 1 Comment

This Week: The Trump victory forces theatres to figure out who its audience is... A classic example of starting small in Kenya and developing a demand for books... How did an 80-year-old self-help book get on this year's bestseller list?... The six stories to which we all respond... Authenticity and an unlikely concert venue. Will The Trump Era Force The Arts To Better … [Read more...]

This Week In Audience: Flipping The Approach To Getting More Diverse Audiences, Challenging The Goal Of What Artists Do

November 21, 2016 by Douglas McLennan Leave a Comment

 This Week: Maybe we need a new strategy to make arts audiences more diverse (the old ways haven't worked)... An arts funder changes criteria to judge whether the artists "make change"...  The cult of the American "Outsider"... Your cell phone is designed so you can't not pay attention to it... Do books have to be on pages to be books? (not what the data say) We've Been … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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