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The Audience Is Changing!

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This Week’s Top Audience Stories: Coerce Your Audience Or Follow It?

November 10, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The insidious narrowing of algorithmic taste... Publishing depends more on the hits... Netflix is changing and the audience is following... Cellphone prison for theatres?... What happens when library fines are gone. If Algorithms Shave Off The Edges, What's Left? It begins with a good impulse - people want to be able to find things they're interested … [Read more...]

This Week’s Top Audience Stories: Streaming Is Changing The Audience

November 3, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Fast-forward Netflix movies?... Should bookstores charge admission?... So many streamers, too much choice... The end of the Golden Age of TV... What the point of a library? Department of Let-The-Consumer-Define-Their-Experience, Part I: Netflix says it will introduce a feature that audiobooks have offered for a while now - the ability to speed up or … [Read more...]

This Week’s Top Audience Stories: Theatre Manners, Free Speech and The Arts Commodity Trap

October 27, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: When art falls into the commodity trap... Diverseity in movies leads to bigger audiences... The nine-year-old who became celebrated for her theatre manners... Facebook's difficulties with deciding who gets seen... Conde Nast's faltering glossy magazine model. When Art Is A Commodity: It becomes more about getting an audience than making the art. And … [Read more...]

This Week’s Top Audience Stories: Perils Of Letting Algorithms Dictate Taste

October 20, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Pinterest Is Changing Its Algorithm... Why We need curators, not algorithms... Instagram gets rid of "likes"... Background dancers are becoming stars (thanks to social media)... Why orchestras shouldn't do "free". Pinterest Rode To Success With Its Algorithm. Time To Move On: The social media platform has soared by driving massive numbers of users to … [Read more...]

This Week’s Top Audience Stories: Hacking Your Local Arts Organization To Fit Your Needs

October 13, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Hacking your arts experience... When audience controls live-streaming of course there are issues... Why Netflix on Broadway is a win win... And another Facebook metrics scandal - why don't we learn?... How projections are changing live theatre. Hacking The Museum Tour: Does the standard audio-guide tour through the museum seem... a bit dull? … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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