This week: How do you keep the immersive experience "art"?... Screens are killing dance (unless they're not)... A Music store that's figured out community... The Louisville Symphony tries a new community model... Now audio is beating video - who knew? Inside The Immersive Experience: Data suggest that more and more, people are looking for experiences over "merely" … [Read more...]
Why the Uneasy Relationship Between Dance and Screens Matters
In her article for The Atlantic, “The Death of the American Dance Critic”, Madison Mainwaring expertly illuminated the current landscape of American concert dance and dance criticism. The situation she described is bleak: skilled (sometimes brilliant) dance writers blog with no pay, dance artists lack vital dialog with a critic’s enlightened eye, and a general readership is … [Read more...]
This Week in Audience: Boston Ballet’s Dive Into Data
This week: Boston Ballet has done some serious data diving to produce a successful season at the box office... NPR is finding gold in podcasts... When news becomes unmoored from its sources, do we care?... A "young" (didn't know it was a noun, eh?) declares what will get "youngs" to the arts... Will the machines eventually determine our tastes in art? Better Dance Through … [Read more...]
When communities become markets, citizens become consumers, and culture becomes an exploitable product
"I argue that in the US arts and culture sector we have for too long ignored or denied the costs of so-called progress in the arts–meaning, for instance, the costs of professionalization, growth, and the adoption of orthodox marketing practices including so-called customer relationship management and I suggest five ways that arts organizations may need to adapt their … [Read more...]
This Week in Audience: The Latest Fronts On Understanding Who’s Paying Attention
Is social media communication, marketing, art, or all three?... The perils of market research when it drives your art... The latest front on artists' war on cell phone use... How NPR discovered a ton of information about its listeners... How the internet is changing our perceptions of the world. Marketing, Communicating, Art... And/Or Social Media? Social media powers the … [Read more...]