The Vice President, Marketing and Sales (VP-MS) leads all earned revenue activities at Artis—Naples, overseeing approximately $18 million in earned revenues. Reporting to the CEO & President and working with the Board of Directors and senior leadership team, the VP-MS manages revenue and attendance projections for each season, develops and implements marketing strategies, and oversees subscription and single-ticket campaigns across print, digital, and social media channels. This role emphasizes strengthening patron relationships, loyalty-building, and attracting a broad range of audiences, using a research-based approach to developing the long-term sustainability of Artis—Naples.
In addition to leading retail operations, including The Baker Museum Store, and overseeing radio and TV partnerships, the VP-MS will drive the digital transformation of engagement by enhancing social media presence and optimizing digital ticketing processes. The VP-MS collaborates closely with the development team to engage a broader demographic, advance communications, and maintain a thriving patron base.
Serving as the liaison to the Board of Directors Marketing Committee, the VP-MS ensures alignment with institutional goals and directly supervises the Creative Services Senior Director, Patron Services Senior Director, Marketing Manager/Digital Strategist, and The Baker Museum Buyer and Promotions Manager.
Role and Responsibilities
Earned Revenue and Sales
- Plan, implement, and oversee marketing, communication, and patron strategies, including subscription and single ticket sales campaigns for performances, events, and museum exhibitions and activities, print, online, and radio/TV advertising, telemarketing, special promotions, digital and social media efforts, and audience development campaigns.
- Focus on the cultivation and strengthening of relationships with influential advocates, as well as growing support from the general patron and ticket-buyer base.
- Manage direct mail and digital campaigns, including list segmentation, and in coordination with design team, mail house and/or post office coordination.
- Develop and monitor revenue and attendance budgets for each series, performance, event, and activity, including museum attendance, to maximize revenue and paid capacity.
- Manage all paid and pro-bono advertising, including interfacing with advertising representatives, copywriting, and coordinating as needed with design and artistic operations teams.
- Oversee retail operations at The Baker Museum Store and in Hayes Hall lobby to maximize revenue and showcase products that reflect the Artis—Naples brand and programmatic offerings.
- Responsible for media and marketing sponsors identification, cultivation, solicitation, and fulfillment, including signage, publications, online vehicles, etc.
- Utilize management tools and research to compile and interpret complex sales data and prepare reports, statements, and/or projections.
- Lead efforts to enhance Artis—Naples’ digital presence. Focus on boosting social media engagement and optimizing digital ticketing processes to address challenges of unauthorized ticket resells as well as ticket distribution costs.
- Partner with the Development Department to address the evolving demographics of Artis—Naples’ audience. Develop strategies to attract new attendees through improved digital marketing and targeted email campaigns.
- Perform other earned revenue and sales responsibilities as required.
Board and Patron Engagement
- Serve as principal liaison for the Marketing Committee as well as the liaison with the Board of Directors on various matters and committee work as necessary.
- Partner with the Vice President, Development, to generate revenue.
- Act as a bridge between the Marketing, Patron Services, and Development departments to ensure alignment with institutional goals and community needs.
- Engage actively with the community and patrons in social settings, maintaining a visible presence at events to create opportunities for direct feedback, informing marketing strategies.
- Perform other board and patron engagement responsibilities as required.
Strategic and Team Leadership
- Increase the leadership and managerial abilities of staff while carrying out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
- Provide oversight and supervision to the earned revenue team: financial policies, plans and sales practices, budgeting, systems, external and internal communication activities, and use of the CRM Tessitura.
- Show respect and sensitivity for cultural differences, educate others on the value of diversity, and build a diverse workforce.
- Uplift the treatment of people with respect, inspiring trust, and working ethically and with integrity.
- Develop strategies to achieve organizational goals; understand organization’s strengths and weaknesses; analyze market and competition; identify external threats and opportunities; adapt strategy to changing conditions.
- Balance team and individual responsibilities, exhibiting objectivity and openness to others’ views. gives and welcomes feedback; contributes to building a positive team spirit; puts success of the team above their own interests; builds morale and group commitments to goals and objectives; supports other’s efforts to succeed; fosters a cooperative work environment.
- Understand business implications of decisions; display orientation to profitability; demonstrate knowledge of market and competition; align work with strategic goals; develop policy and procedure documentation.
- Perform other strategic and team leadership responsibilities as required.
Traits and Characteristics
The Vice President, Marketing and Sales will be a creative, highly motivated leader with strong verbal and written communication skills. With an ability to handle multiple, complex projects, they will seek to work collaboratively with their team and across the organization. Acting with intention and driven to achieve results, they will seek to foster trust inside and outside the organization through their commitment to being present, collaborative, and optimistic.
Other key competencies include:
- Leadership and Teamwork – The ability to inspire, build trust, and create a sense of purpose and direction while tactfully handling challenging and sensitive issues. The dexterity to both lead and mentor, understanding and maximizing the team’s potential.
- Professional Accountability and Self Starting – The willingness to accept responsibility for actions and results and develop long-term relationships with people across the organization and throughout the community.
- Customer Focus – The capacity to anticipate, meet, and frequently exceed customer and stakeholder needs, wants, and expectations in a highly service-oriented environment.
- Time and Priority Management – The capacity to prioritize and complete tasks to meet desired outcomes.
- Problem Solving and Project Management – The acumen to define, analyze, and diagnose key components of a problem to ensure that projects are completed on time and on budget.
Qualifications
A minimum of 10 years in institutional and direct consumer marketing is required, preferably in a nonprofit environment. Excellent interpersonal, written, analytical, and supervisory skills are required. A high degree of professionalism and integrity are needed. Experience using and analyzing data, CRMs, and audience research is critically important. A bachelor’s degree in marketing, public relations, communications, business, or a related field from an accredited college or university is preferred. Tessitura experience a plus.
Compensation and Benefits
Artis—Naples provides a competitive and equitable compensation package. The range for the annual salary is estimated between $175,000 and $200,000. Employee benefits include paid vacation, sick leave, personal days, and holidays; health, long-term disability, and life insurance; and a company matched 403(B). The position is bonus eligible based on goals and accomplishments.
Applications and Inquiries
To submit a cover letter and resume with a summary of demonstrable accomplishments (electronic submissions preferred), please visit: https://artsconsulting.com/opensearches/artis-naples-seeks-vice-president-marketing-and-sales/ .
Artis—Naples is a drug-free workplace and an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex, national origin, marital status, disability, age, genetic information, or any other status protected under applicable federal, state, or local law. Our policy reflects and affirms Artis—Naples’ commitment to the principles of fair employment and the elimination of all discriminatory practices.
