The cinema chain Malco has been doing this in six Southern states since November, and the South Korean chain CGV started it in January. With prices for a small group of players running around $100 for two hours, it’s not close to making up for the lack of moviegoers, but it’s at least a bit of income. And the gamers seem to love it; said one, “The sound quality is particularly amazing. The sound of the gunshots is just so vivid, and when something flew directly at me from the screen I even screamed.” – BBC