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Greg Sandow on the future of classical music

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Peter Gelb and the missing strategy

May 23, 2012 by Greg Sandow

Much has been written, and rightly so, about Peter Gelb's folly -- his moves to censor writing that strongly critiques his reign at the Met. As I'm sure most of us know, Peter got so much protest that he had to reverse himself. And there's much to discuss here. My take -- beyond all the strong points my wife made in her blog post (where my first link takes you) -- goes beyond the perils of suppressing discussion. What I'm wondering is whether, despite all his famous innovations, Peter really has a strategy for moving the Met into the future. … [Read more...]

Branding my students

May 15, 2012 by Greg Sandow

This was one of the happiest times I've ever had as a teacher -- an exercise in my Juilliard course on the future of classical music, in which my students took some first steps in branding themselves. This worked so well that I have great hopes for the branding workshop I'll be teaching next week for professionals. (And -- by the way -- I've got enough interest to make a second workshop possible, if just a few more people sign up. Email me!) Here's what happened. Of course we're not talking about commercial branding -- slick slogans, snappy … [Read more...]

Video of that magical Faun

May 11, 2012 by Greg Sandow

A video of the Debussy performance I raved about is now online, right here.  This was Afternoon of a Faun, danced by student musicians from the University of Maryland, while they play the music from memory. What moved me especially, as I watched the video, was the music. I should apologize for what I wrote in my earlier post. The playing, on the video, comes across far more touchingly than I said it did, even though I praised it. And the moments of not-quite-together playing I thought I heard near the start -- where are they? Now I don't … [Read more...]

My branding workshop is happening

May 9, 2012 by Greg Sandow

I'd blogged awhile ago about teaching an online workshop, about branding for classical musicians. And administrators, if someone wants to brand an institution. The response was terrific. I needed six people to make the workshop possible, and got them easily. Plus more who'd love to do it. Plus some in Australia, whom I'll count separately, because -- thanks to the time difference -- I'd have to teach them as a separate group. It's hard enough scheduling six busy people in the US, but to also include one or two from such a radically different … [Read more...]

Breathtaking

May 7, 2012 by Greg Sandow

If I'd known what I was going to see, I might not have believed it. Debussy's Afternoon of a Faun, played by the Symphony Orchestra at the University of Maryland School of Music, with choreography. But not choreography for dancers. Choreography for the musicians, who danced the piece as they played it (from memory), rising from the floor, flowing across it, falling, sometimes spinning, rarely grouped by sections, moving in ways organized visually, and also musically, with movements that began with the students improvising them. If someone … [Read more...]

My Shostakovich (continuing)

May 6, 2012 by Greg Sandow

So I was listening to Jenny Lin's recording of Shostakovich piano preludes and fugues, and thinking back to my graduate school days, when Shostakovich was a nonperson among atonal composers. But, far more, I was hearing how vital the music is. Preludes and fugues seem like archaic forms, and you'd think anyone writing them in 1950, when Shostakovich started his, would have the weight of Bach bearing down on him. But of course the music doesn't sound archaic. It's the usual Shostakovich mix, which -- and I just love this about him -- … [Read more...]

Terrific pianist

May 2, 2012 by Greg Sandow

In my last post, I mentioned Jenny Lin, the terrific pianist whose Shostakovich preludes and fugues I'd been listening to. I should mention that she's played two pieces of mine, a fiendish little Sonatina for Clarinet and Piano, and (maybe equally fiendish) Short Talks, a set of piano pieces based on Anne Carson's poetry, in which the pianist also plays a drum. The Sonatina is fiendish because the first two movements have independent parts for the clarinet and piano, which play independent pieces that happen to fit together. (In the first … [Read more...]

My Shostakovich (1)

May 1, 2012 by Greg Sandow

I was listening to my friend Jenny Lin's strong recording of the Shostakovich piano preludes and fugues, and it made me think about my graduate study in composition at the Yale School of Music, from 1972 to 1974. And how Shostakovich was a nonperson. We never talked about him. He was bad. He wrote tonal music. Likewise Benjamin Britten. Like Shostakovich, he didn't count. In 1974 (after I got my degree) Britten's last opera, Death in Venice, played at the Met. It overwhelmed me. I saw the error of my (and Yale's) ways. (Funny: I'd sung in … [Read more...]

Common sense

April 27, 2012 by Greg Sandow

When I asked in a post two weeks ago why we don't know precisely how orchestras (and other classical music institutions) are doing, I got some fascinating pushback. (As, of course, I've gotten before.) I'd made what I thought was the commonsense point that we do know how newspapers are doing (badly), and how the US auto industry did when it was in trouble. There was no dispute about these judgments, or about the data that supports them. So why are we in classical music so out of it? Why can't we agree on what's happening on our turf? … [Read more...]

My branding workshop — filling up fast

April 26, 2012 by Greg Sandow

Four people have already said they're seriously interested in the branding workshop I'll teach online. So now they and I need just two more people, at $200 each. Email me if you'd like to be one of them. To learn more, follow the link to read my announcement of the workshop. In an entrepreneurial world, everyone going into the market -- including classical musicians or ensembles or institutions looking for an audience -- needs a brand. Which simply means words and images -- or things that you regularly do -- that tell the world how you … [Read more...]

Learn branding with me

April 24, 2012 by Greg Sandow

I'm ready to teach an online workshop on branding for musicians, if six people sign up at $200 each. More below, but here's the backstory. A while ago I blogged about an entrepreneurship retreat -- the Road to Creativity retreat -- where I'd be teaching this workshop in June. But, sadly, the ROC retreat won't be happening this year. ROC's founder, my friend Connie Frigo, knows that there's demand there is for something like this. So she and her cosponors -- D'Addario (the musical instrument company) and Tayloe Harding, dean of the School … [Read more...]

More signs of the times

April 23, 2012 by Greg Sandow

Following up on a previous post, in which I talked about two concert series that used to be straight-down-the-middle classical, and how they're now going in new directions… Here's another example: the Opera Company of Philadelphia. Next season, they're presenting five operas: La bohème, The Magic Flute, Kevins Puts's Silent Night (which just won the Pulitzer Prize), Thomas Ades's Powder Her Face, and one of the least-performed Benjamin Britten operas, Owen Wingrave (in a student production by the Curtis Institute, which the opera company … [Read more...]

Something lovely in my Juilliard course

April 20, 2012 by Greg Sandow

For years, I've ended my Juilliard course in the future of classical music with one simple exercise. I've asked my students to speak from the heart about a piece that they play (or sing, or have composed). To tell the world -- well, me and the class -- why they love it. The results have been, almost always, very moving. To see and hear people talking about anything with as much love as my students convey is -- quite seriously  -- inspiring. Year after year. This year, as you can see from the class schedule (this link goes to the same … [Read more...]

Let’s trust our supporters

April 18, 2012 by Greg Sandow

I'm amazed, truly amazed, at some of the pushback my recent posts have gotten. And maybe what amazes me most is the idea that we're going to hurt orchestras -- and all of classical music -- by talking about things that might be bad news for the field. Such as financial trouble, or declining ticket sales. Why do people say that talking about bad news will hurt us? Because -- allegedly -- it will scare away our supporters, especially those who give us money. Amazing. If we believe that, then we believe: (a) that our supporters (ticket … [Read more...]

Why don’t we know?

April 16, 2012 by Greg Sandow

As I look over the comments on my recent posts -- and of course over many things that have been done and said over the past few years -- I'm struck by something we don't seem to agree on. "We" being people involved professionally in classical music. And that's whether the field is in trouble. And, most pointedly, whether orchestras are in trouble, or whether they're essentially healthy. But then I have to ask why we're having this debate. Why don't we know? In the newspaper industry, for instance, there's no debate about how things stand. … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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