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The Streamer Bloodbath Is Just A Course Correction

A course correction, or even a tax write-off, but "the streaming industry and the entertainment industry in general trained consumers to think they could watch what they wanted when they wanted, and it would never go away, even if it went to another streaming service." - Slate

Movie Theatres Try A Massive Special Pricing Fest To Get People Back

With Regal's parent company filing for Chapter 11, this is a last-gasp plan. "If successful, National Cinema Day could flood theaters with moviegoers and potentially prompt them to return in the fall. Before each showing, ticket buyers will be shown a sizzle reel of upcoming films." - NPR

A Last-Ditch Attempt At Hollywood Gun Regulation Has Failed

"There were final hour meetings between the unions and the Motion Picture Assn. in an attempt to agree on terms before time ran out for this legislative session, a person close to the talks said. However, the two sides couldn’t agree in the required time." - Los Angeles Times

The ‘Dark Winds’ Actor Who Takes Seriously The Idea Of Pulling Others Up Behind Her

Jessica Matten pulls them up the ladder - or up ropes for a stunts course at the Counting Coup Indigenous Film Academy, which trains First Nations students in film production, acting, and stunt work. "My goal is to pass the torch onto them," she said. - CBC

The Problem With HBO Max Is Something Any Retail Manager Could Explain

It's the inventory, stupid - and the cost of carrying that inventory. "There is no version of keeping a show available for viewing on a platform that doesn’t incur at least tens of thousands of dollars in fees per series per year." - Variety

Cinematic Nostalgia May Be In Its Dying Gasps Right Now

Why? Because the way we watch movies has changed. (Also, just how many shots of small children watching movies with their parents at the cinema do we actually need?) - Irish Times

Data: When People Pay Attention To Ads

Findings from the research conducted across Yahoo’s digital properties showed that 53% of all ad formats studied met viewability standards, but achieved less than 1 second of active attention. The study shows that viewability and attention are not the same. - MediaPost

Canadian Film Awards Makes Acting Categories Gender-Neutral

Instead of four film categories that each feature five nominees for best lead actor or actress and best supporting actor or actress, two film acting categories with eight nominees each will celebrate best "performance in a leading role” or “performance in a supporting role." - MSN

A24 May Be The Only Movie Studio That Has Fans In Its Own Right

"The magic of the brand (is) that over time it has been able to sell the idea of A24 as synonymous with originality, idiosyncrasy, and prestige. ... People may love Atonement and Eternal Sunshine of the Spotless Mind, but ... no one's rocking a Focus Features hoodie." - New York Magazine

The Trickiest Thing About Marketing Foreign Film In The US? Translating The Title

Sometimes direct translation works well (Parasite).  Sometimes clarity requires adding or cutting words (Le fabuleux destin d'Amélie Poulain became Amélie).  Sometimes the foreign title works fine (Les Misérables).  Sometimes the title changes completely (El Hoyo, "the hole," became The Platform).  And the choice matters a lot. - The New York Times

HBO Max Lays Off 70 (And Making Programmers Much Less Diverse)

One former employee says as many as 13 people of color previously in charge of developing shows like The Gordita Chronicles and the Spanish-language docuseries Menudo: Forever Young have been let go, likely influencing the types of shows and movies that are greenlit moving forward. - The Daily Beast

Warner Bros. Is Holding Secret “Funeral Screenings” Of Shelved “Batgirl” Movie

The showings are reportedly restricted to those who worked on the film, as well as selected executives and representatives, before the footage is locked away for good.  Batgirl was seen in public only once, in a test screening with incomplete visual effects and music, before the studio canned it. - The Hollywood Reporter

Independent Spirit Awards Make Their Acting Categories Gender-Neutral

For both film and TV, the four current acting categories will be replaced with two, lead and supporting performances, with ten nominees each.  For film, there will also be a best breakthrough performance award with five nominees of any gender. - Variety

NPR Is Starting A Podcast Channel On YouTube

"On Thursday, the two announced that more than 20 NPR shows, including Up First and Throughline, are now available on the platform. ...  The addition of NPR podcasts comes just as YouTube recently added an Explore page dedicated to the format." - Endgadget

How To Kill The Internet In Australia: Websites Liable For Content On Pages They Link To?

A lawsuit named Defteros v. Google argued that a website could defame someone without writing anything about them — or even knowing who they are. It was enough simply to link to another web page that contains defamatory content. - NiemanLab

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