ArtsJournal: Arts, Culture, Ideas

AUDIENCE

Media Consumers More Engaged By Audio Than Other Formats, Says Research

A study that used biometric feedback to measure immersion found that participants were more deeply engaged by content delivered via radio or podcasts than via TV or social media. (The research was commissioned, unsurprisingly, by a radio and podcast company, Audacy.) - Inside Radio

Ticket Sales For England’s Christmas Pantos Are Lagging, And Theatres Are Getting Nervous

Sales are down by a third from 2019, and research indicates that many audience members remain wary of attending while COVID case numbers are high. As with Nutcracker for American ballet companies, English theatres depend on panto income to help finance the rest of their seasons. - BBC

Keeping The Coronavirus Away From The Nutcracker

At the Washington Ballet, for instance, "Dancers younger than 12 will be wearing custom-designed masks to match their party frocks, clown costumes and mouse fur. These kids will also need a negative coronavirus test 72 hours before any performance." - Washington Post

As Coronavirus Surges Again In Europe, Restrictions On Performance Return

"After months of relative normalcy, Europe’s opera houses, concert halls and theaters are reintroducing measures all too familiar from earlier phases of the pandemic, restricting audience numbers and mandating testing, if not canceling shows outright." - The New York Times

Africa’s Cultural Institutions Can Teach Us A Few Things About Audience Development

A museum in Benin offers free bus rides to students and recruits popular musicians to help with publicity. MACAAL in Marrakech invited taxi drivers for a Friday couscous lunch, and they started telling family, friends and customers. Those are just a couple of examples. - Hyperallergic

Is The Problem With Culture That There’s Too Damn Much Of It? Actually, No.

"Wading through the streaming menus felt akin to babysitting hundreds of small children, all of them clawing at me, desperate for my attention. … Of course, that sentiment was wholly irrational and entirely wrong." Anne Helen Petersen explains why. - The Guardian

Broadway’s Open Again. Even So, This Production Will Be Streaming Performances

The nonprofit company producing Lynn Nottage's new Clyde's, which opens this week and closes in January, will offer viewers the opportunity to watch a real-time stream of one of the last 16 performances. The price: $59, the same as the cheapest in-person tickets. - The New York Times

Theatre Norms: Always Changing

The 19th century brought about the popularization of the proscenium arch: an architectural feature that effectively separates the audience from the actors on stage. Alongside this structural shift, a change in lighting also reinforced the separation between audience and performers. - The Conversation

Do We Really Need Netflix Viewing Numbers?

Netflix has released its Top 10 lists. But "the obsession with the numbers generated by films in the first few days of their release has had ... a negative effect on the quality of the films themselves, squeezing out the offbeat in favour of franchises and sequels." - Irish Times

Fifteen-Second Book Reviews On TikTok Have Amassed 26 Billion Views

BookTok, as it's known, is an unusually lively corner of the mini-video app's subculture: the most popular reviewers can get a couple hundred thousand followers, the most watched videos rack up a million or more views, and yes, they can affect sales. - The Guardian

Netflix Releases More Viewer Data, But…

Let’s be clear: Netflix’s bigger bucket of Top 10 lists, even if they’re independently verified, is ultimately self-serving — designed to promote its most popular titles. - Variety

Some Encouraging Data On Whether And When Audiences Will Return

"In this blog, we first examine the historic impact of COVID on performing arts ticket sales and then we use the data to simulate three plausible 'what-if' scenarios – realistic worst-case, realistic best-case, and idealized best-case – to predict the impact of each scenario on ticket sales." - SMU DataArts

As People Continue To Work From Home, Will Weeknight Performances Remain Feasible?

Fewer people than back in The Time Before will be able to swing by the theater or concert hall after leaving the office. Will they come in from home? In no American city does the question loom larger than in San Francisco. - The New York Times

Woman Interrupts Guthrie Performance With Half Hour Racist Rant

Patrons attending A Christmas Carol were seated and ready for the 7:30 p.m. showtime when a woman began screaming in the crowd. According to social media posts from witnesses, the woman ranted for upwards of 30 minutes. - Bring Me The News

Music Festivals With No Assigned Seating Aren’t Very Safe At All

Deaths are rare, but they're hardly unknown; however, music promoters like Live Nation, for instance, say that the rarity "proves that most shows are perfectly safe." - The New York Times

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