Hannah Grannemann
Nostalgia and Familiarity Oversimplifies What Audiences Want
Nostalgia may be having a moment, but to say that's all that audiences want is oversimplifying. A recent NY Times article flattens the current moment in regional theater and I analyze what it means for how we can understand audiences.
Show the Miles, Not Just the Medal
What can arts organizations learn from a runner content creator?How to build connection and trust. Today’s audiences invest in process and personality, not polish—and that shift could change everything for the performing arts.
When to Hold, When to Fold, When to Play a Different Game
Leading an arts organization isn’t about luck—it’s about judgment. Hold when trust matters, fold when the model’s busted, and when the casino’s rigged? Start your own game in the parking lot.
From Village Voice to TikTok: Rethinking How Audiences Discover Art
From magazine listings to the For You page, how we discover art has changed—but not as much as we think. Artists should see social media as a tool for accomplishing their goals, not the enemy.
Opera Philadelphia, $11 tickets, and a predictable outcome
Opera Philadelphia's $11 ticket prices produced what we expect: increased attendance and more diverse audience. But audience perceptions about price aren't fixed.
