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This Week’s Top Audience Stories: Museums As Selfie-Boxes, And Audio Podcasts And Books

October 6, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The selfie-driven museums... Podcasts are hugely popular... As are audiobooks... Is the best new film criticism in streaming video? A Trend - Museums Designed For Selfies? Sure. We now have ice cream "museums," sculptures begging for pictures in front of them. It's an extension of the idea of participatory art in which visitors can interact with art. … [Read more...]

This Week’s Top Audience Stories: Live Performance Designed For Your Smartphone

September 30, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: A public broadcasting model for social media?... What role does ticket price have in attendance?... Charging up fake news... Why the Emmys tanked on TV... Live performance built for your smartphone. Do We Need A Public Broadcasting Model For Social Media? The American public broadcasting models (they're different for radio and for TV) were created to … [Read more...]

This Week’s Top Audience Stories: Crowdfunding And Leaving Your Audience In The Dark

September 22, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Why crowdfunding might not be the answer... Will audiences buy tickets to orchestra programs they don't know about?... No surprise: audiences want to see themselves onstage... Should every performance be "relaxed"?... An iTunes model of microfunding for public radio? Is Patreon Propping Up A Bad Artist Support Model? Wired published an excellent account … [Read more...]

This Week In Audience: Chart-busting And Golden Ages

September 15, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The Golden Ages of TV... Faking out the YouTube music charts... Smartphone apps that recognize art... Where the audience is: smartphones... Making dance that reaches out. A Short History Of TV's "Golden Ages": Everyone says we're in a Golden Age of TV. There are more shows and better shows than there have ever been. And arguably, TV has now become where … [Read more...]

This Week’s Top Audience Stories: Out-of-House Versus In-House Entertainment

September 8, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Visual art is a big hit with millennials... We have a context crisis... A general downturn in -out-of-house entertainment... Young adults don't get news on their phones... Do book prizes matter to audiences? Where Are The Millennials? Visual Arts: Arts organizations are chasing millennials. Now a new study in the UK says that they're going to visual … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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