This Week: Theatre used to be more interactive - can it be again?... There's an awful lot of arts video out there - but what do audiences want?... Can you shame an arts organization into being more diverse?... More orchestras are getting out of their concert halls... Can artificial intelligence connect us more closely to art? How Can We Make Theatres More Interactive? … [Read more...]
What We Learned About Audiences This Week: An Uber For Classical Music? Threats To Our Attention Spans
This Week: Live classical music on demand, in your living room!... Is being always connected killing our ability to follow complex art?... The Smithsonian Wants your money to preserve Wizard of Oz ruby slippers... Researchers say it's probably alright to let babies play with screens... Alvin Ailey company engages audiences in its second home in a charged way. An Uber For … [Read more...]
Four Trends In Understanding Audience: Measurement, Streaming and Politics
This Week: Is there a correlation between value and attention in the arts?... Data's in: the plus/minuses of live-streaming... Some ideas from a researcher on measuring aesthetic experience... How might the arts weigh in on politics without being dismissed? Why Are We Measuring Cultural Value In Attention? The currency of value is attention. More attention equals higher … [Read more...]
This Week In Understanding Audience: What Does The Audience “Own”? and Do We Tell Audiences Too Much?
This Week: Do you own the culture you just bought?... How did TV become the medium for complexity?... Should we keep audiences in the dark about what they'll see?... Measuring the effectiveness of arts policy is really hard... Technology is changing the ways we experience the world. Do You "Own" The Culture You Bought? (And What Does It Mean To Own It?) Buying records, … [Read more...]
This Week In Audience: Measuring Audience Value – Three Things We Learned About Audiences
This Week: How are we measuring the value that audiences get for their money?... Think you own the culture you just bought? In the digital age, maybe you don't... Wow! fan conventions are making stars really big bucks. What's The Audience Value? Do We Even Know? Pretty much every arts institution understands that the care and feeding of your audience is important. But do … [Read more...]