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The Audience Is Changing!

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This Week In Audience: Biometrics, Scientists And Watching Paint Dry (Literally)

December 2, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: Audiences with no critics... Audience biometric art... All the scientists working on understanding music... Are audiences really interested in watching art being conserved?... Bystanders don't like it when they can't participate. What Happens To The Audience When The Critics Are Gone? Critics were the way we debated art in public. It's how we learned. … [Read more...]

This Week In Audience: Class Issues And A Firm No To Intermission Ads

November 25, 2018 by Douglas McLennan 2 Comments

This Week's Insights: Study points to arts audience class bias... That would be a no to intermission ads in the theatre... Do we need trigger warnings for theatre?... How public libraries are reinventing themselves around their audiences. You Get The Audience You Deserve? We talk a lot about the kinds of audiences the arts attract and the kinds of audiences we'd like them … [Read more...]

This Week In Audience: The Downsides Of Popularity And Feedback Loops

November 18, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: How the internet killed a popular restaurant... Why YouTube videos are getting longer... How social media feedback has ruined feedback... How crowdfunding new bathrooms builds audience. When Popularity Becomes Fatal: Everyone likes attention - and customers. But the internet can convey attention at astonishing scale. It's one thing when that attention … [Read more...]

This Week In Audience: Debating Audience Behavior And The Algorithms That Guide Us

November 11, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: Algorithmic popularity is increasingly problematic... Are our venues unfriendly to first-time visitors?... Debates over how to behave in the theatre... The problems of too much audience... Subscribers are fleeing traditional cable TV. The Problem When Algorithms Decide Popularity: We still equate popularity with worthiness. If so many people are … [Read more...]

This Week In Audience: Audiences in A Post-Mass-Market World

November 4, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: Our economy is based on mass production. Now it's collapsing... Will mini-books change the way we read?... The Public Theatre goes off the beaten path to find new audiences... Art galleries enhance the creature comforts... Tech workers have growing fears about kids and screens. The Mass-Market Is Dying: Here's how it used to work: In order to have … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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