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The Audience Is Changing!

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This Week In Understanding Audience Stories: America’s Creative Divide Isn’t Where You Think

September 11, 2016 by Douglas McLennan 2 Comments

This Week: There's a creative divide in America but it's not where you think... Rethinking the modern concert hall in favor of the audience... Is glamour an ineffective sell for pop music?... A link between audience attendance and donations (not what you think)... Why has reading of literature declined? America's Creative Divide Isn't Where You'd Think: Conventional wisdom … [Read more...]

This Week In Audience: Connecting The Dots As Louvre Visits Decline 20%

September 4, 2016 by Douglas McLennan 3 Comments

This Week: Tate goes for an artificial intelligence art project... UK has more amateur orchestras than you can shake a stick at... Does community storytelling take advantage of the storytellers?... Why the Louvre's attendance is down 20%... When data drives your art experience the art changes. Using Artificial Intelligence To Link News And Art: Tate Britain's prize for a … [Read more...]

This Week in Audience: Are Middle Class Values Stifling The Arts?

August 28, 2016 by Douglas McLennan Leave a Comment

This Week: Have orchestra pops concerts lost the pops thread?... A decade of experimenting with pay-as-you-will theatre in Charleston... NBC confirms a shift in how audiences want to watch the Olympics... Are middle class norms stifling the arts?... What do regular museum goers think about the art? New Thinking In "Popular" Classical Music: There was a time when pieces … [Read more...]

This Week In Audience: Understanding Troll Culture

August 21, 2016 by Douglas McLennan Leave a Comment

This Week: A look at online troll culture - were these awful people always among us?... Here's who goes to choral concerts... A look inside the brain as it watches movies... Lin Manuel Miranda's crusade against ticket bots. Online Trolls - Are They Getting Worse Or Does The Internet Just Make Them Visible? Time magazine devotes a cover to examining the culture of internet … [Read more...]

Audience Insight: This Week’s AJ Stories About Understanding Audiences

August 14, 2016 by Douglas McLennan 1 Comment

This Week: Cyber-fan bullying makes us scared about who the audience really might be... It's not enough to "reflect" diversity of a community to be diverse... If you want to build an audience try investing in your community... Pay-as-you-wish ticket schemes seem straightforward but they're not... Are the arts failing at delivering the audience experience? The Downside Of … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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