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The Audience Is Changing!

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Audience Issues: How To Fall In Love With Classical Music

January 22, 2017 by Douglas McLennan Leave a Comment

This Week: Systematically learning to love classical music... Where people going into the subway just to see the art... The down sides of TV binge-watching... I fought the ticket boys and the bots totally won... A budding romance between classical music and movies. Conquering Everest - How I Learned To Love Classical Music: When you don't know anything about an art form, … [Read more...]

This Week in Audience: The Arts As A Lens On The World

January 15, 2017 by Douglas McLennan 1 Comment

This Week: A philanthropic model might make more sense for your audience... Should you feel guilty watching big-screen movies on your phone?... Seeing your art as a lens on the world... Does putting opera on Stephen Colbert's show do any good?... Some questions about the arts' role as a "social good." A Dance Company Rethinks Its Model For Support: If most of your funding … [Read more...]

Dear White Orchestras – A Challenge To “Universality”

January 10, 2017 by Douglas McLennan Leave a Comment

"A universalist ethic inclines us to believe that orchestral music is, itself, a universal thing and our place in the arts ecosystem is related to that. It leads us to focus on how this music is True in some larger sense of the word. With that in mind we see our lack of diversity (our whiteness) as an injustice. Everyone should have access to this Truth. On the other hand, the … [Read more...]

This Week In Audience: How We Think About Measuring Audiences Edition

December 18, 2016 by Douglas McLennan 1 Comment

This Week: Business models and arts audiences... The rising impact of crowdfunding on the arts... Big Data can measure the wrong things, so be careful... Data show audiences are less affected by information overload than they were... What have we learned about translating live musical theatre to TV? The Arts, Business Models, And What Are The Arts For: The arts sector … [Read more...]

What We Learned In Audience This Week: How We Define “Audience”

December 12, 2016 by Douglas McLennan 1 Comment

This Week: Two stories worth noting - the segregation of DC theatre audiences and what it might tell us... The translation of live theatre to the small screen is more than just filming a show. Defining an "Audience?" A report on Washington DC theatre audiences has lots of great news. Of the area's seven major professional theatres, attendance has increased over ten years … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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