This Week’s Insights: How do you figure out community relevancy?… A community story-sharing service hits Hollywood bigtime… Research: audience hate tracking… A new classical music radio station based on research… Your TV is spying on you.
- Being Relevant To Your Community When You Don’t Know What That Is: An Oakland Museum decided that community relevance would be at its core. But just what did that mean? “Our breakthrough moment was when we took ownership of the fact that we didn’t need to write a “social impact statement” (which might be seen as competing with our mission statement). Rather, we simply needed to articulate the problem our community is facing that we are uniquely suited to address, the best solution we believe exists for that problem, and the concrete and tangible outcomes we’re going to measure that will demonstrate our positive social impact.”
- When The Audience Creates The Content: Wattpad is a story-sharing platform. Users post stories to the service and get feedback. But the stories also get turned into projects. Beyond its handful of higher-profile productions, including a feature film coming this spring, Wattpad estimates that nearly 1,000 of its stories have been turned into traditional books, TV shows, films and other digital content. It’s partnered with NBCUniversal, SYFY, CW Seed and others around the world to develop film and television projects, and last week it announced that it’s launching its own publishing imprint, Wattpad Books.
- Research: Audiences Don’t Want To Be Tracked: Facebook has consistently maintained that its users want to see ads that are targeted to their tastes. Indeed – the idea is central to the platform’s business model. But now the researchers weigh in: “We find consistently that people are wary of marketers tracking them, don’t understand the complexities of data mining, and don’t like to be discriminated against based on information that companies have about them and others. They may therefore see personalization as a double-edge sword. Personalization can provide them with material they like, but it just as well could be used to shape their behavior or beliefs, or even cause them to lose out on discounts to more desirable consumers.”
- A Growing Audience For Classical Music? Investors say there is appetite for a new classical music radio service. “The launch of a new classical entertainment station aimed at younger listeners is based on more than a hunch. Research found that a new generation of listeners was switching on to classical music through different sources, with 48% of under-35s exposed to it through classical versions of popular songs, such as the Brooklyn Duo version of Taylor Swift’s Blank. And 74% of people in the same age group had experienced classical music via a live orchestral performance at a film screening, according to analysts at Insight working for Bauer Media, owner of the new station.”
- Your TV Is Spying On You (And You’ve Lost Control): Analysts estimate that smart TVs now make up about 70 percent of all new TV sales. The television is no longer a mere display, but a full-fledged computer, for good and for ill. And what is a computer now? On the one hand, it’s something companies sell to consumers for money. But after you’ve purchased an internet-connected device of any kind, it begins to generate information that the company can use itself or sell to third parties.