Aspen Leadership Group is proud to partner with Fort Worth Symphony Orchestra in the search for a Vice President, Marketing and PR.
Reporting to the President & CEO, the Vice President, Marketing and PR will lead the Fort Worth Symphony Orchestra’s storytelling and audience-development strategy, with responsibility for marketing and selling approximately $3 million in annual ticket revenue across a broad and dynamic portfolio of programs. This includes the Symphonic and Pops subscription series, the annual fundraising Gala, Kimbell Chamber Music and Family programming, and a wide range of community events. Working in close partnership with the President & CEO, the Vice President will play a central role in advancing the FWSO’s distinctive “Theater of a Concert” programming approach, which integrates dance, singers, projections, actors, and other visual elements into traditional symphonic and pops experiences. The Vice President will also lead high-profile promotional efforts highlighting the orchestra’s artistic leadership, including four-time Grammy Award–winning Music Director Robert Spano and distinguished Guest Conductor Dame Jane Glover.
The Vice President will collaborate closely with the President & CEO and Vice President, Operations on the selection and positioning of Pops and Specials programming to maximize earned-revenue margin in future seasons. They will play a lead role in promoting the FWSO’s collaborations with a broad range of artistic partners as part of the orchestra’s “Theater of a Concert” productions, including organizations such as the Kimbell Art Museum, Sid Richardson Museum, Bruce Wood Dance, and Dallas Theater Center. In partnership with the President & CEO and the Development team, the Vice President will help design and launch a new “VIP Marketing” capability, providing customized, high-touch marketing support for the organization’s top 75–80 donors. The Vice President will lead the Box Office and Marketing teams; oversee the FWSO website and Tessitura functions; and collaborate closely with the Director of Education and Community Programs. As a member of the orchestra’s front-line leadership team, the Vice President is expected to attend concerts regularly to build relationships with key donors and patrons, including engagement during intermission, and to address patron concerns as needed.
The Fort Worth Symphony Orchestra (FWSO) stands as one of Texas’s leading cultural institutions and one of the most artistically vibrant regional orchestras in the United States. Since its founding in 1912, the Orchestra has been a cornerstone of Fort Worth’s cultural identity and a vital force within the city’s thriving arts community. Chaired for many years by the distinguished philanthropist and arts leader Mrs. Mercedes T. Bass, the FWSO has set an ambitious path since 2019 to deliver performances and community engagement at the highest level. Its musicians, leadership, and board share a bold mission: to perform great symphonic music at the highest level of artistic excellence to educate, entertain, and enhance cultural life; to present engaging music education programs for young people to foster early interest in and inspire lifelong enjoyment of music; and to achieve ever-greater levels of artistic accomplishment and leadership in Fort Worth and across the nation. Under the artistic direction of Music Director Robert Spano, who joined the Orchestra in 2022, the FWSO continues to achieve new levels of artistic excellence and innovation.
The FWSO’s artistic strength and community impact are supported by an ambitious and successful program of donor recruitment, prudent management, and forward-thinking strategy. With an annual operating budget of approximately $15.5 million, 72 exceptional musicians, an endowment of approximately $30 million, an engaged 75-member Board of Directors led by Chairman of the Board Mrs. Mercedes T. Bass, and a dedicated professional staff led by President & CEO Dr. Keith Cerny, the Orchestra operates from a position of organizational health and sustainability. The FWSO also recently launched a special fundraising campaign for artistic excellence, which has already raised over $1.5 million in just a few weeks. As it enters its second century, the Fort Worth Symphony Orchestra remains deeply committed to artistic excellence, education, and innovation. It is an ensemble that embodies both the rich traditions of symphonic music and the evolving creativity of a modern cultural institution. With a clear strategic vision, exceptional leadership, and a dynamic relationship with its community, the FWSO is poised to expand its reach, nurture the next generation of audiences and artists, and reaffirm the transformative power of orchestral music in Fort Worth and beyond.
A bachelor’s degree in Marketing, Business, or a related field, and at least ten years of progressive experience in marketing, preferably in the arts, is required for this position. Detailed knowledge of some aspect of symphonic or pops repertoire is preferred. Fort Worth Symphony Orchestra will consider candidates with a broad range of backgrounds. If you are excited about this role and feel that you can contribute to FWSO, but your experience does not exactly align with every qualification listed above, we encourage you to apply. All applications must be accompanied by a cover letter and résumé. Cover letters should be responsive to the mission of Fort Worth Symphony Orchestra and the responsibilities and qualifications specified in the position prospectus.
The salary range for this position is $125,000 to $140,000. Fort Worth Symphony Orchestra offers a comprehensive package of benefits, including health, dental, and vision insurance, retirement plans, an Employee Assistance Program, and generous vacation days, paid time off, and paid holidays.
If you require reasonable accommodation in completing this application, interviewing, or participating in the selection process, please contact Kim Farr at kimfarr@aspenleadershipgroup.com.
To apply for this position, visit: https://apptrkr.com/6863954.
