“Pacheco, a Juilliard-trained multi-instrumentalist who’d found success recording with his band, Pacheco y Su Charanga, sparked a musical revolution when, in 1964, he met Jerry Masucci and together, they founded Fania Records. The two started the label with $5,000, selling albums in Spanish Harlem from the trunks of their cars. Fania soon became known as the Latin Motown, home to superstars like Celia Cruz, Cheo Feliciano and Héctor Lavoe, and the breeding ground for seminal artists in the genre of music that would come to be known as salsa.” – Billboard
