Join the conversation: Building Arts Audiences


- live panel discussion with Kurt Andersen, NEA chairman and national arts leaders. Oct. 1 at 3pm est. #buildingartsaudiences The Wallace Foundation is hosting a live-streamed panel discussion moderated by Kurt Andersen, host of PRI’s Studio 360 on innovative practices in building arts audiences. Joining the conversation will be Jane Chu, chairman of the National Endowment for the Arts; Robert Battle, artistic director of the Alvin Ailey American Dance Theater; Kelly Tweeddale, executive director of the Seattle Opera; and James Houghton, founding artistic director of the Signature Theatre Company. Will Miller, president of The Wallace Foundation, will also announce the foundation’s new arts funding initiative. Watch live at and tweet your questions to @WallaceFdn #buildingartsaudiences.

The foundation will also release The Road to Results: Effective Practices for Building Arts Audiences, which identifies and explains nine actions that arts organizations can take to increase the chances they will succeed in engaging audiences. These nine practices were identified in an analysis of the audience-building efforts of 10 arts organizations that took part in an earlier Wallace initiative, the Wallace Excellence Awards. Both The Road to Results, written by Bob Harlow, an expert in market research, and case studies examining four of the 10 projects are available at the foundation’s Knowledge Center.

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