Was it that bad? Well, it certainly wasn’t smooth.
If the vocabulary and grammar of our languages shape the way we think (e.g., the presence or absence of verb tenses affecting the way we perceive time), then would inventing a completely logical language require its speakers to become more logical thinkers? James Cooke Brown decided to try it.
Sara Marcus: “I remember putting On the Road down the first time a woman was mentioned. I was just like: ‘Fuck. You.'” Emily Witt: ““I read the [coming-of-age novels] by men instead, until I was like, ‘I cannot read another passage about masturbation. I can’t.’ It was like a pile of Kleenex.”
“If the future of advertising lies in the processing of nonlinguistic traits, then whoever controls the sensory infrastructure for analyzing and monetizing them—the “emotion sharing apparatus,” as Samsung calls it in one its patents —will be the successor to today’s moguls of online advertising.”