TikTok might not be the place we think of immediately for book reviews – but a lot of bookbuyers – that is, young women – do. “Miriam Parker, a vice president and associate publisher at Ecco, which released The Song of Achilles [in 2012], said the company saw sales spike on Aug. 9 but couldn’t figure out why. It eventually traced it to a TikTok video called ‘books that will make you sob,’ published on Aug. 8 by @moongirlreads_. Today, that video, which also includes We Were Liars, has been viewed nearly 6 million times.” – The New York Times
