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THEATRE

Evita And Imelda: The Problem With Making Real-Life Malefactors The Protagonists Of Musicals

Jesse Green: "Their harm is political, epochal, even as the songs they sing, encouraging empathy that may not otherwise be earned, invite us to give them a pass. ... (The danger isn't) that we risk forgiving (them). It's that we risk enjoying too much what we can't forgive." - The New York Times

Deep In Rural Virginia, A Theatre Helps Create New Black Plays

"The innovative structure of Barter Theatre's new Black Stories Black Voices program ... could well serve as a national model for inclusive art-making that embraces and empowers Black communities at mainstream theatres." - American Theatre

Are Theatre Creators Being Shut Out Of Credit?

Today, a de-emphasis on the authors and director seems more common within theatre marketing – a far cry from the days when contractual language enforced the rule that these names should appear at least 50% of the size and typeface used for the show’s title. - The Stage

Advertising For Broadway Shows Isn’t Working Like It Used to.  Here’s What Needs Fixing.

"Great advertising does not create success. Great shows do. But advertising can expand success from a limited audience and make it larger. Much larger. But today's advertising needs to understand today's market" — which is not the market of three years ago. - Broadway News

Theatre Audience Behavior Is Getting Worse, In Part Because Of… Marketing?

West End Theatres: “We are talking to them about marketing. So, when we market shows let’s not have phrases such as ‘best party in town’ or ‘dancing in the aisles’ – the show has something much stronger than that to sell.” - The Guardian

Why Bertolt Brecht’s Plays Still Attract Directors And Audiences On Six Continents

Even 67 years after his death, the left-wing firebrand's work gets produced from Germany to Japan to Togo (Mother Courage is currently being staged in Lomé) to Russia — well, at some points, but not just now. - Deutsche Welle

Playbill’s CEO Personally Suppressed A Story About Bad Audience Behavior

Said Philip Birsh, whose family has owned Playbill for over five decades, "We want people to go to the theater. This piece exaggerated the issue in my opinion. ... It's not up to my standards. All we are missing is 'Headless body in topless bar.'" - The Daily Beast

One Of Broadway’s Big Three Theater Owners Merges With London’s Ambassador Theatre Group

Jujamcyn Theaters, which owns five Broadway venues, is combining operations with ATG, which operates more than 50 venues, mostly in Britain, as well as two on Broadway. Jujamcyn owner Jordan Roth, the largest single shareholder in the merged entity, will be its creative director. - The Hollywood Reporter

NYC’s New Ohio Theatre To Close After 30 Years

The theater, originally known as the Ohio Theater and located off Wooster Street in SoHo, was founded as a nonprofit in 1993, and before that provided a shared space for independent companies and artists to brainstorm and perform.  - The New York Times

“Catastrophic Consequences”: Edinburgh Fringe Venues Beg Government Not To Clamp Down On Airbnb-Style Rentals

The expansion of short-term rentals has been pricing out Edinburgh residents for years.  But the cost of accommodation for festival performers and visitors has soared even more quickly. "Audiences outside of the wealthy, and young audiences in particular," warn the venues, "will be excluded and the Fringe will wither away." - The Scotsman

Are Theatre Sales Trending Upward?

Record tickets sales in Chicago's Theatre Week may indicate - finally - something's going OK for the COVID-bitten profession. - Daily Herald (Illinois)

Cornerstone Theatre’s Michael John Garces To Step Down

He was the group's second artistic director, after Bill Rauch left for the Oregon Shakespeare Festival. "Upon arrival he helped to define a new six-production series, the Justice Cycle, which explored how laws shape and disrupt communities." - American Theatre

Theatre Staff Are Increasingly Nervous About Awful Patron Behavior

In Edinburgh, for instance, "On a small number of occasions, they become aggressive, start shouting and swearing at our staff and it ends in violence. ... The reaction is 'I have paid for my ticket, I don't care if other people can't see or hear'." - BBC

In Cambodia, A Circus Helps Rescue Traditional Arts And Traumatized People

The Phare Circus, founded in 1994 by an art therapist, provides education and training for young people, many poor, and a livelihood for artists with a performing arts school in Battambang (Cambodia's second city) and a professional circus troupe in Siem Reap, near Angkor Wat. - The Christian Science Monitor

Actors’ Equity Makes Its Open Access Membership Program Permanent

"(The policy allows) any non-union theater worker to join who can demonstrate that they have worked professionally as an actor or stage manager within Equity's geographical jurisdiction. The 51,000-member union launched the Open Access policy in July of 2021, but it had a sunset date of May 1, 2023." - Deadline

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