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Data: When People Pay Attention To Ads

Findings from the research conducted across Yahoo’s digital properties showed that 53% of all ad formats studied met viewability standards, but achieved less than 1 second of active attention. The study shows that viewability and attention are not the same. - MediaPost

Canadian Film Awards Makes Acting Categories Gender-Neutral

Instead of four film categories that each feature five nominees for best lead actor or actress and best supporting actor or actress, two film acting categories with eight nominees each will celebrate best "performance in a leading role” or “performance in a supporting role." - MSN

Arts Funding That’s Self-Sustainable?

In essence, ArtsPay’s goal is to create a sustainable funding source for the arts, through the arts. - ArtsHub

Reviving The Only Known Opera In Yiddish

Composer Henech Kon, who went on to success writing scores to Yiddish films such as The Dybbuk, premiered his Bas Sheve (Bathsheba) in Warsaw in 1924. It was thought lost until a score turned up at Yale in 2017 — with 16 pages at the opera's climax missing. - Forward

The Decisions We Make Now Have Never Had Such Consequence

From now on, what we think as a planet is what our children get as a planet. However crucial policy and diplomacy may be, global agency ultimately requires that billions of micro-choices made every day by billions of human beings be (at least slightly) biased in favor of altruistic action. - Nautilus

Pushing Back Against Anti-Woke “Comedy” At The Edinburgh Fringe

Says one, "You can get away with most things if you're smart and funny. If you (aren't), then you're just an asshole on stage. That's when you get these lazy comics who are, like: 'Oh, too far for you?' If you had sharper writing, you could make it work." - The Guardian

A Librarian Speaks Out About “Scary” Challenges To Books

Many librarians, rightly so, are incredibly fearful for their personal safety, for their family’s safety, for their job security. They don’t feel at liberty to speak out. - Christian Science Monitor

The Black Dancer In The Imperial Russian Ballet

Born in 1872 in St. Petersburg and possibly descended from African servants at the Tsar's court, Maria Skorsiuk was directly recommended by her teacher to Marius Petipa. She danced in the corps and took bit parts for ten years before her career was cut short by tuberculosis. - Pointe Magazine

A History Of Consequential Editing Errors

Literature’s history is a history of mistakes, errors, misapprehensions, simple typos. It’s the shadow narrative of expression—how we fail because of sloppiness, or ignorance, or simple tiredness. Blessed are the copyeditors, for theirs is a war of eternal attrition. - The Millions

A24 May Be The Only Movie Studio That Has Fans In Its Own Right

"The magic of the brand (is) that over time it has been able to sell the idea of A24 as synonymous with originality, idiosyncrasy, and prestige. ... People may love Atonement and Eternal Sunshine of the Spotless Mind, but ... no one's rocking a Focus Features hoodie." - New York Magazine

Study: Yes, You Can “Inoculate” People From Falling For Misinformation

In our new study we designed and tested five short videos that “prebunk” viewers, in order to inoculate them from the deceptive and manipulative techniques often used online to mislead people. We found that not only do these videos help people spot misinformation in controlled experiments, but also in the real world.  - NiemanLab

The Young Creatives Who’ve Stayed Behind In Kyiv

"These are some of the brave young Ukrainians" — a cinematographer, a choreographer, an artist, an actor, a line producer — "who have remained in the nation's capital despite the continued stark realities of war." - Mic

The Trickiest Thing About Marketing Foreign Film In The US? Translating The Title

Sometimes direct translation works well (Parasite).  Sometimes clarity requires adding or cutting words (Le fabuleux destin d'Amélie Poulain became Amélie).  Sometimes the foreign title works fine (Les Misérables).  Sometimes the title changes completely (El Hoyo, "the hole," became The Platform).  And the choice matters a lot. - The New York Times

This Young Dancer Wants To Make Ballet As Exciting And Popular As Sports

Joel Burke, founder of BIG (Ballet International Gala) in Brisbane: "I grew up playing footy and cricket. There's no reason why ballet can't be like that; I don't like the whole idea of going to the ballet and having to be quiet and not cheer." - The Guardian

It’s Not 1975 Anymore: Let’s Stop Printing Sunday Newspaper Magazines

Dick Tofel: "First, let me be clear: I am not advocating eliminating the best longform stories that continue to distinguish many of these magazines.  ...  I am proposing saving on the very considerable expense of separately printing (often on higher quality paper), binding and inserting Sunday magazines." - Second Rough Draft

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