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- Making A Pilgrimage To The Now-Thoroughly Commercialized Mecca
“There are few words to describe the whiplash of coming face to face with a Joe & The Juice, a Sephora and a plethora of other shops and hotels and Times Square-style billboards after going through one of the most spiritually charged experiences of my life.” – Aeon
- History Is Being Erased In Gaza, Iran And Ukraine
Of international bodies, Unesco is active in keeping a record of the fate of cultural heritage worldwide, but a record is just a record. Its listing of Russia’s and Israel’s devastation of their hated foes is like watching a historic tragedy unfold in real time. – The Guardian
- Former UArts Building To Become Artist Housing In Philly
The news comes after the John S. and James L. Knight Foundation awarded the VIA a $2.5 million grant for the building project and the establishment of on-site arts programming. – Hyperallergic
- UK Universities Warn Of Funding Crisis Amid Collapse Of International Enrollment
University leaders are warning of financial turmoil in British higher education after new figures suggested a collapse in international student numbers would deprive the sector of vital income and undermine its future. – The Guardian
- Shooting A Fiction Film Inside Very Real Anti-Government Protests, Complete With Tear Gas
That’s what Georgian filmmaker Uta Beria did with his latest feature, titled Tear Gas, filming amid demonstrations which have continued nonstop for more than 600 days. “We had a plan A, plan B, plan C, plan D,” says Beria. “And there were days where we needed to … (simply) follow the flow.” – The Hollywood Reporter
- A Return To Handwriting Letters
Like so many of us, I stopped writing letters as I spent more time online. But in the past few years, I’ve begun to see handwritten letters anew, as a form of resistance against the doom and disconnection of our digital lives. – Psyche
- An Attempt To Build India’s “Most Livable” City
More than 25,000 people are working at the site on any given day, building a design by Norman Foster, the celebrated British architect. The city is laid out in grids and includes about a five-mile stretch of government buildings. – The New York Times
- A Style Writer On Watching Los Angeles Ballet Rehearse
Claire Salinda: “They finesse, they practice and pretend. And from their tinkering comes their version of right and good. … It seems not so different from the fiddling I do in my own mirror … in an effort to more accurately portray who I wish to be perceived as that day.” – Los Angeles Times (Yahoo!)
- Emily Wilson’s Translation Of “The Odyssey” Is Now A Bona Fide Hit Bestseller
In fact, several editions of Homer’s epic have seen enormous increases in sales since Christopher Nolan’s film adaptation came out (with an additional boost for The Iliad), but none more than Wilson’s, which was briefly, last month, the second-bestselling title of any kind in the U.S. – Slate
- Publishers In India Join Forces With Police To Bust Delhi Book Pirates
“Last month, Penguin Random House India, working with Simon & Schuster India, Hay House, and a team of investigators, helped facilitate a police raid on two Delhi sites producing and storing pirated books. One was a full print-on-demand production line … and the other was a warehouse with more than 1,600 pirated copies.” – Publishers Weekly
- Soprano Jill Gomez Has Died At 83
Admired for both beauty of voice and acting skill, she was also notably brave, handling boa constrictors as Cleopatra in Handel’s Giulio Cesare, appearing briefly topless at Covent Garden in Tippett’s The Knot Garden, and simulating oral sex as the Duchess of Argyll in Adès’s Powder Her Face. – The Telegraph (UK) (Yahoo!)
- Eight Matisses Stolen From São Paulo Library Are Found By Brazilian Police
The Matisse illustrations, made for a limited-edition art book, were taken last December from the Biblioteca Mário de Andrade, where they were part of an exhibition presented jointly with the São Paulo Museum of Modern Art. Also stolen were five engravings by Brazilian artist Candido Portinari; they have not yet been located. – BBC
- Italian Police Recover Cézanne, Matisse, And Renoir Stolen From Private Museum
The Carabinieri have regained possession of Renoir’s “Fish,” Cézanne’s “Still Life with Cherries,” and Matisse’s “Odalisque on the Terrace,” which were stolen from the Magnani Rocca Foundation near Parma this past March. – AP
- Royal Shakespeare Co. Postpones Lesbian “Othello” Starring Sharon D Clarke
The production, which had been scheduled for next February and March at Stratford-upon-Avon, is being postponed to a yet-to-be-announced date while the 60-year-old Clarke undergoes treatment for cancer. – The Guardian
- AI Stops Stealing And Starts Signing Contracts
Good Morning,
The AI fight is quietly becoming an AI negotiation. BMG is the first major rightsholder since Warner to license its catalog to Suno (Music Business Worldwide) — which moves the question from whether AI companies get the music to what they pay for it.
The more revealing experiments are onstage. At the Edinburgh Fringe, stand-ups are using AI as both material and scene partner (The New York Times); comedy is a brutal test bed, because people either laugh or it don’t. And a Mother Jones writer commissioned a novel from Claude, coming away less struck by the prose than by what the exercise exposed about authorship (Mother Jones).
Then Washington. The Kennedy Center board voted to restore Trump’s name to the building, with an inscription crediting him for renovation that hasn’t happened (?) (The New York Times). Meanwhile the Post documents the year’s damage to the National Symphony: donations 25 percent short of expectations even as the orchestra cut costs (Washington Post).
In Salzburg, two-thirds of a 320-figure Mozart installation has vanished (AP). Somebody out there is putting together a very odd collection.
All of today’s stories below.
- The Personal Brand Generation
Last week I learned that Arizona State University had launched a new degree program, a Bachelor of Arts in Content Creation, which can be taken either online or in-person:
Do you dream of monetizing your video channel or making social media your career? Arizona State University’s online Bachelor of Arts in content creation prepares you to become a strategic storyteller who thrives in the rapidly evolving creator economy. This online program teaches you how to create powerful content across video, podcasts, social media and emerging platforms while building your personal brand. You’ll learn the art and science of digital influence to grow your audience and build the foundation for monetizing your content.
It is difficult to know where to start with this program aimed at the delusions of teenagers, and at separating their parents from their money. It suggests that “powerful content” can be made without having taken the trouble to learn anything about anything: If Paul Krugman can have a really successful podcast about economics, why can’t Kyle from Flagstaff make one? It suggests you can make a personal brand without yet having fully formed your character and values. It suggests that a four-year degree is the most effective way to get any good at this sort of thing. And it hides the fact that monetized social media exists in a superstar economy, with very few actually able to earn a living, and very many getting virtually nothing from it.
Now if I had to act as an advocate for ASU, what could I say to defend the program? I could say “well, your university in Indiana has a top flight music school, and only a handful of students, if that, are going to reach Joshua Bell levels of success, but they can take what they learn there into teaching, and playing in their local orchestra, and such, even if they never get a record contract or a world tour. And the same is true for our content creation program.”
But is it? If you put all your effort post-graduation into “building your personal brand”, and that won’t pay the rent, what then?
Sage Steele is a graduate of Indiana University, and went on to success as a commentator on ESPN. But a controversy arose: on a podcast in 2021 she complained that ESPN and its parent company Disney+ had forced her to get a Covid vaccine as a condition of work. She made a public apology to the network for what she had said, but later said the apology was forced and violated her rights to free speech. She sued, and an out-of-court settlement was reached in 2023, as she moved on from ESPN.
She went forward with her social media career. Her YouTube show has 226K subscribers. She is also active on other platforms, Insta and X and all the rest. Her “personal brand” is being an outspoken MAGA, the sort who “tells it like it is” where “it” is whatever Donald Trump thinks it is.
In May of 2025, Indiana governor Mike Braun signed a bill that would end the ability of IU alumni to elect three members to the university’s Board of Trustees, so that he could make all such appointments himself, and in June he removed the three sitting elected trustees in favor of his own appointees. One of them was Sage Steele.
Last week, in the wake of Republican politicians thinking our national priority right now ought to be interrogating Anthony Fauci, she posted this:
This post actually has a content warning on X, which is rather a high bar. And the post seems to violate an IU Board of Trustees policy. Indiana Public Media reports:
The IU trustees’ code of conduct includes this: “…Trustees (are to) to act in good-faith and in a manner that the Trustee reasonably believes to be in the best interests of Indiana University and its public purposes, rather than their own interests or the interests of another person or organization, and to avoid conflicts of interest. The Trustee must not act out of expedience, avarice, or self-interest.”
The code also states trustees should avoid situations where their personal interests or those of their immediate family members or close associates would cause a person to think their actions are influenced by considerations other than the best interest of the university. …
Randall Tobias, former chair of the IU Board of Trustees as well as a former U.S. Ambassador and head of U.S. Foreign Aid, condemned Steele’s post.
“I want to go on record that I find it appalling that ANY responsible person would say such a thing about anyone, but especially a person whose public statements reflect on the institution she has been appointed to help govern,” Tobias wrote in a Facebook post. “It is in my view a statement that is both reprehensible and abhorrent and should not stand unchallenged by those who care about the standards and values of Indiana University and those charged with leading it.”
The Board of Trustees has not responded to a request for comment. They have a regularly scheduled meeting Friday [at my time of writing, that’s tomorrow] at IU Indianapolis.
Mike Braun appointed as a trustee someone who had already, famously, got into trouble with an institution to which she owed some decorum. Who could have thought this would happen again?
Well, I could have. Because if a person has established a “personal brand” of a sort, and had some success with it, in their mind brand maintenance takes precedence over any loyalty to an institution (yes, she is loyal to MAGA, but that’s because it is a brand choice). Her brand as being vociferously anti-vaccination meant that she could not let the Fauci hearings slip by without trying to gather clicks and likes, even if, as Mr. Tobias says above, it does not reflect well on the institution of which she is expected to play a role in governance. IU comes second.
Braun should have known this.
Which brings me back to the ASU degree in Content Creation. Most kids make dumb social media posts. Even distinguished retired professors who post on Substack have a made a few. That’s par for the course these days. But to make social media a career, to create that personal brand, is a different thing; the past can’t be discarded when applying for a more mundane job, and the present social media brand will either have to be put in the archives, or scaled back to harmless fare like cat pictures and Thai recipes. You can’t “tell it like it is” when you work for a firm in any sort of position of authority.
I was working in mid-level administration when I made a post about how the existence of tenure posed distinct challenges in long-run planning for universities (which is I think obviously true) but someone interpreted it as a statement that we should abolish tenure. It was not what I was saying, but even the hint that I might be got me into no end of trouble with my bosses, understandably.
Does the new degree program explain that? Your personal brand might mean anything – many people establish a personal brand by being truly appalling, save for like-minded followers, and, when the brand begins to rust, where does that leave you?
Universities need to remind their students, who I don’t think are fully aware of this, that freedom of speech, which is a very good thing, comes with taking responsibility for your speech, and that some people and some firms might want to cross to the other side of the street when they see you coming based on things you have said. There are consequences to the “content” you “create”.
Cross-posted at https://michaelrushton.substack.com/
- John Waters, Now 80, On What He’s Most Proud Of
“That I’ve been able to have this career, doing what I want, for sixty years. Hollywood’s been fair to me. I was always understood, I always had an audience. … I have more jobs than I’ve ever had in my life, so I’m not looking for a new one.” – The Hollywood Reporter
- Kennedy Center Board Votes To Put Trump’s Name Back On The Kennedy Center
According to the resolution approved by the Trump-allied board, the inscription underneath the institution’s name would read: “Restored and Renovated by President Donald J. Trump.” – The New York Times
- What The Trump Administration’s Exhibition Of “Patriotic” Art Says About Patriotism And Art
“Now, in service of an ideology that brooks no deviation from blind nationalism, Passport to Patriotism advances a shallow vision of U.S. identity with all the nuance of a propaganda reel and all the sophistication of the art project your first-grader brought home on Flag Day.” – Slate (MSN)
- Live Events Have Become Essential Income For Publishers
Events and related digital revenue are projected to account for half of Time’s total revenue in 2026, up from 28% in 2023, the company confirmed to TheWrap. Time expects to hold 47 events this year, up from 11 in 2022. – The Wrap (MSN)
- The Costs That Are Hitting Australian Performing Arts Companies The Hardest
For a closer look at which costs are worrying Australian performing arts companies the most right now, ArtsHub spoke to a range of company executives about their greatest concerns, and how they think the sector can curb these negative trends over the long term. – ArtsHub
- BMG Makes Big Licensing Deal With AI-Music Company Suno
BMG is the first significant rightsholder to ink a licensing deal with Suno since Warner Music Group announced an alliance with the AI company nine months ago. – MusicBusinessWorldwide
- When A Mother Jones Writer Asked Claude The AI Bot To Write A Novel
David Corn gave the Anthropic software a pleasantly meta seven-sentence plot summary as a prompt. Several minutes later, Claude produced a 6,000-word manuscript. Corn replied that that wasn’t novel-length, and Claude served up a narrative eight times as long. Corn: “I’ll cut to the chase: The novel isn’t so bad.” – Mother Jones
- Counting Up The Cultural Heritage Damage Russia Has Done In Ukraine
The affected sites include 196 arts education institutions, 141 museums and galleries, and historic sites on UNESCO’s World Heritage List. Cultural institutions across 24% of Ukrainian territories and nearly half of the country’s community cultural centers have been damaged during Russia’s prolonged and deadly campaign. – Hyperallergic
- What You Learn From A Composer’s Handwritten Manuscript
Scores are more available than ever: in multiple published editions, online in public domain collections, in libraries and elsewhere. But a manuscript, music written in a composer’s hand, has the almost magical power to make even the most distant giants feel near and alive. – The New York Times
- Who Stole 200 Gold Mozart Statues In Salzburg?
More than 200 gold-colored Mozart figures have vanished from a public art installation in Salzburg, forcing organizers to end part of the exhibition early. – Deutsche Welle
- David Ellison Is Making Himself The Best Argument Against The Paramount-Warner Bros. Merger
“So that’s how Ellison wants to prove that he will be a steward of (Hollywood’s) flailing entertainment industry — by threatening to rip out a big part of its still-beating heart and implant it in Texas or Tennessee?” – Los Angeles Times (Yahoo!)
- Kennicott: How DC’s Freedom Plaza Became A Battleground
The statuary ensemble, which also includes a new 23-foot rendering of a female figure dubbed “The Spirit of Liberty,” is one of the most cogent and confrontational expressions of the Trump administration’s views on race, urban design and public space. – Washington Post
- WGA: Ellison’s Threat To Relocate Paramount From California Proves Its Outsized Power
“By threatening to leave the state because it doesn’t want the government to enforce the law, Paramount further proves the danger of its outsized power over the industry and what that will mean for writers and the creative community.” – Deadline
- Documenting The Harms To The National Symphony In The Past Year
They reveal that even as expenses ticked downward, donations fell 25 percent short of expectations last year, and that this year’s ticket revenue is on pace to earn about half of what the orchestra budgeted. – Washington Post
- Move Over, Tilly Norwood: AI Companies Are Creating A New Crop Of Characters, Hoping They’ll Become Stars
One company, Inception Point AI, has “a cohort of more than 100 personas, each with its own market-friendly niche, that could be deployed to host podcasts, star in YouTube videos, converse with followers and — in the company’s loftiest vision — one day navigate the physical world in a robotic body.” – The New York Times
- A Salzburg Festival Art Installation Featured 320 Little Mozart Statues. Two-Thirds Of Them Have Been Stolen.
“The Mozarteum Foundation on July 15 unveiled 320 statuettes, barely … 20 inches high, showing Mozart with his dog. They were designed by German conceptual artist Ottmar Hörl. Within two weeks, more than 80 of the polymer figures had disappeared. By Wednesday, a total of 210 were missing.” – AP
- Dance Double For Movie Stars: What The Job Involves
“The past year has seen an explosion of dance on the big screen. Behind some of (the) more technical sequences are dance doubles — professional dancers who step in for the actors and execute the choreography. But what does being a dance double actually entail? And how do performers book these roles?” – Dance Magazine
- Stand-Up Comics Experiment With AI At Edinburgh Fringe
“The comedians behind some thoughtful shows (this year) are exploring the vexed problem with a mixture of droll wit and intuitive wisdom.” One of them created an AI replica of himself and interacts with it onstage; another recounts how he became convinced AI software was deliberately sabotaging his career. – The New York Times
- The Broadway Musical Seems To Be Making A Comeback
This past season saw only six new musicals, the fewest in 25 years; the coming season will have at least eight, roughly the post-COVID normal. The shows have eight-figure budgets, and some have music by superstars (Lin-Manuel Miranda, Dolly Parton, Prince), while others have familiar IP (Paddington, Benjamin Button, Black Swan.) – Broadway Journal