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DANCE

    IDEAS

    • Director of Marketing

      The San Francisco Conservatory of Music (SFCM) seeks a Director of Marketing to lead the strategy, execution, and optimization of integrated marketing initiatives that support student recruitment, performance attendance, institutional visibility, advancement, and other organizational priorities.

      The Director is a hands-on marketing leader who translates institutional priorities into measurable campaigns, combining strategic planning with direct execution and oversight of SFCM’s web and social media functions. Working closely with editorial, creative, and institutional partners, the Director ensures marketing efforts are coordinated, audience-focused, and effective.

      Principal Duties and Responsibilities

      Integrated Marketing Strategy & Campaigns

      • Develop and execute integrated marketing strategies supporting SFCM’s priorities, including student recruitment, performance attendance, institutional awareness, and community engagement.
      • Translate institutional goals into actionable marketing plans, identifying target audiences, messaging, channels, budgets, creative requirements, and timelines.
      • Lead coordinated marketing initiatives across paid, owned, and digital channels in partnership with Admissions, Advancement, and artistic and academic leadership.
      • Own the institutional marketing calendar, coordinating campaign timelines, priorities, and resources across departments.
      • Lead, mentor, and support marketing staff, establishing clear priorities, accountability, and opportunities for professional development.

      Paid Media & Advertising

      • Personally plan, execute, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, digital display, print, and other relevant channels.
      • Manage media buying, audience targeting, budget pacing, creative testing, campaign trafficking, and performance measurement.
      • Manage advertising vendors, media partners, and external agencies, negotiating placements and evaluating performance.

      Email & Direct Marketing

      • Lead institutional email marketing across recruitment, performances, advancement, and audience engagement.
      • Plan, build, execute, and optimize email campaigns, including audience segmentation, list strategy, testing, scheduling, and performance analysis.

      Digital Experience & Social Media

      • Oversee SFCM’s website and social media functions, managing staff and establishing priorities aligned with institutional marketing objectives.
      • Lead website marketing strategy, including content priorities, landing pages, user journeys, SEO, calls to action, and conversion optimization.
      • Direct social media strategy, establishing priorities for audience growth, content development, platform engagement, and performance measurement.
      • Collaborate with editorial, design, and content teams to ensure coordinated messaging, creative assets, and campaign execution across digital channels.

      Marketing Analytics & Audience Insights

      • Establish KPIs and analyze performance across advertising, email, web, social, and other marketing channels.
      • Translate campaign and audience data into actionable recommendations that improve conversions, engagement, and marketing effectiveness.
      • Conduct or oversee audience research, including surveys, focus groups, and message testing, to inform marketing strategies.
      • Provide regular performance reporting and recommendations to the AVP and institutional leadership.

      The incumbent will perform other duties as needed.

      • 7+ years of experience in marketing, including managing staff or leading marketing teams.
      • Demonstrated ability to develop marketing strategies and personally execute campaigns from planning through measurement.
      • Hands-on experience managing paid search and social advertising, particularly Google Ads and Meta Ads Manager, including targeting, budgets, testing, optimization, and performance reporting.
      • Strong experience with email marketing, audience segmentation, testing, and analytics.
      • Strong analytical skills and experience with digital marketing measurement, web analytics, conversion optimization, and audience journeys.
      • Experience managing external agencies, vendors, freelancers, or cross-functional teams.
      • Strong project management skills with the ability to manage multiple campaigns and institutional priorities simultaneously.
      • Excellent written and verbal communication skills and the ability to communicate strategy and results to colleagues at multiple levels of an organization.
      • Bachelor’s degree or equivalent combination of education and relevant professional experience.
      • Experience in music, performing arts, higher education, nonprofit organizations, cultural institutions, or other mission-driven environments preferred.

      Salary and Benefits

      This is a full-time exempt position, and the starting annual salary is between $110,000 and $130,000, depending on experience. Employee benefits include paid vacation, sick leave, personal days, and holidays; health, long-term disability, and life insurance; and a voluntary 403(b) retirement plan.

      How to Apply

      We prefer to receive applications through our website. This position will be posted until filled.

      SFCM seeks employees who bring both the qualifications needed for the position and a genuine interest in the Conservatory’s mission. Please submit a résumé and a cover letter describing your interest in SFCM and how your experience would contribute to our work.

      Application materials should accurately reflect your qualifications, experience, and interest in SFCM. You are responsible for reviewing and approving all materials submitted on your behalf. Assistance from others or the use of AI tools does not relieve you of this responsibility. SFCM reserves the right to reject applications containing material misrepresentations or submitted without meaningful applicant involvement. Reasonable accommodations are available upon request.

      About Us

      SFCM’s mission is to transform our students: artistically, intellectually, professionally and individually. Through the study of music at the highest level, our students learn to seek achievement in every endeavor, to convert challenges into opportunities, to understand the nature of excellence, and to pursue their dreams with vigor and determination. We believe that inspiring the imagination, cultivating the artist, honing the intellect, and developing the professional are the keys to launching innovative graduates who excel in any field. SFCM is located in the heart of one of the world’s most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields.

      Equal Opportunity Employer

      SFCM is a fully committed equal employment opportunity institution and welcomes applications from all qualified persons. SFCM will not discriminate against applicants for employment and employees because of race, color, religion, marital status, national origin, ancestry, sex, sexual orientation, physical or mental disability, medical condition (including cancer and genetic characteristics), status as a Vietnam-era veteran or special disabled veteran, age, citizenship, or any other consideration made unlawful by federal, state and local laws.

      Apply Here: https://www.click2apply.net/1gJrlQhAX16jOHP51CMVGd

      PI288281539

      MORE

    • Macklemore Says Nine Arenas Rejected Palestine Benefit Shows

      Good Morning,

      Macklemore says nine U.S. arenas, including Madison Square Garden, offered dates and then withdrew them once they learned his shows would benefit Palestinian relief (The Wrap). MSG Entertainment says he is “not an arena level act.” The other eight didn’t respond.

      Seven legal-pad pages of Martin Luther King’s handwritten draft for the March on Washington turned up in a desk drawer of his aide Edward Clayton, and Christie’s expects more than $10 million at a January 22 sale (The New York Times). The words “I have a dream” aren’t in it; he added them from the podium.

      The Times ended its contract with romance columnist Olivia Waite after she reposted a critique of its coverage of rape allegations against Trump. She says the Book Review’s editor cited her Bluesky posts, which she says it admitted monitoring (Smart Bitches, Trashy Books).

      Hollywood is having a strong box-office year, yet the share of film budgets spent in the U.S. has fallen from 74% to 42% since 1999, while Disney and Netflix cut staff (El País).

      Canada’s budget proposes a tax credit on up to $45,000 of artists’ income, but never defines who counts as an artist; that waits for a 2027 update (CBC).

      All of our stories below.

    • Google, Meta And TikTok Sue To Block California Law Aimed Against Platform Addiction

      The law prohibits social media platforms from offering children things like personalized feeds and autoplay for videos. It also requires the deletion of children’s accounts with those features. – KQED

    • Many Of DC’s Memorials Are In Darkness As Park Service Maintenance Lapses

      The lapse in upkeep and repairs at some of the most prominent memorials in Washington and at the more than 400 national park properties across the country comes as the Trump administration has reduced the agency’s staff by roughly 25 percent and withheld millions of dollars in funding. – Washington Post

    • When AI Transfers Into The Physical World

      “With a world model, you give it a visual state of the world, an image, and it will then predict the next visual state of the world.” These 3D generations can be used as digital training grounds. “They’re simulations, but they look and feel real.” – Wired

    ISSUES

    MEDIA

    MUSIC

    PEOPLE

    • Director of Marketing

      The San Francisco Conservatory of Music (SFCM) seeks a Director of Marketing to lead the strategy, execution, and optimization of integrated marketing initiatives that support student recruitment, performance attendance, institutional visibility, advancement, and other organizational priorities.

      The Director is a hands-on marketing leader who translates institutional priorities into measurable campaigns, combining strategic planning with direct execution and oversight of SFCM’s web and social media functions. Working closely with editorial, creative, and institutional partners, the Director ensures marketing efforts are coordinated, audience-focused, and effective.

      Principal Duties and Responsibilities

      Integrated Marketing Strategy & Campaigns

      • Develop and execute integrated marketing strategies supporting SFCM’s priorities, including student recruitment, performance attendance, institutional awareness, and community engagement.
      • Translate institutional goals into actionable marketing plans, identifying target audiences, messaging, channels, budgets, creative requirements, and timelines.
      • Lead coordinated marketing initiatives across paid, owned, and digital channels in partnership with Admissions, Advancement, and artistic and academic leadership.
      • Own the institutional marketing calendar, coordinating campaign timelines, priorities, and resources across departments.
      • Lead, mentor, and support marketing staff, establishing clear priorities, accountability, and opportunities for professional development.

      Paid Media & Advertising

      • Personally plan, execute, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, digital display, print, and other relevant channels.
      • Manage media buying, audience targeting, budget pacing, creative testing, campaign trafficking, and performance measurement.
      • Manage advertising vendors, media partners, and external agencies, negotiating placements and evaluating performance.

      Email & Direct Marketing

      • Lead institutional email marketing across recruitment, performances, advancement, and audience engagement.
      • Plan, build, execute, and optimize email campaigns, including audience segmentation, list strategy, testing, scheduling, and performance analysis.

      Digital Experience & Social Media

      • Oversee SFCM’s website and social media functions, managing staff and establishing priorities aligned with institutional marketing objectives.
      • Lead website marketing strategy, including content priorities, landing pages, user journeys, SEO, calls to action, and conversion optimization.
      • Direct social media strategy, establishing priorities for audience growth, content development, platform engagement, and performance measurement.
      • Collaborate with editorial, design, and content teams to ensure coordinated messaging, creative assets, and campaign execution across digital channels.

      Marketing Analytics & Audience Insights

      • Establish KPIs and analyze performance across advertising, email, web, social, and other marketing channels.
      • Translate campaign and audience data into actionable recommendations that improve conversions, engagement, and marketing effectiveness.
      • Conduct or oversee audience research, including surveys, focus groups, and message testing, to inform marketing strategies.
      • Provide regular performance reporting and recommendations to the AVP and institutional leadership.

      The incumbent will perform other duties as needed.

      • 7+ years of experience in marketing, including managing staff or leading marketing teams.
      • Demonstrated ability to develop marketing strategies and personally execute campaigns from planning through measurement.
      • Hands-on experience managing paid search and social advertising, particularly Google Ads and Meta Ads Manager, including targeting, budgets, testing, optimization, and performance reporting.
      • Strong experience with email marketing, audience segmentation, testing, and analytics.
      • Strong analytical skills and experience with digital marketing measurement, web analytics, conversion optimization, and audience journeys.
      • Experience managing external agencies, vendors, freelancers, or cross-functional teams.
      • Strong project management skills with the ability to manage multiple campaigns and institutional priorities simultaneously.
      • Excellent written and verbal communication skills and the ability to communicate strategy and results to colleagues at multiple levels of an organization.
      • Bachelor’s degree or equivalent combination of education and relevant professional experience.
      • Experience in music, performing arts, higher education, nonprofit organizations, cultural institutions, or other mission-driven environments preferred.

      Salary and Benefits

      This is a full-time exempt position, and the starting annual salary is between $110,000 and $130,000, depending on experience. Employee benefits include paid vacation, sick leave, personal days, and holidays; health, long-term disability, and life insurance; and a voluntary 403(b) retirement plan.

      How to Apply

      We prefer to receive applications through our website. This position will be posted until filled.

      SFCM seeks employees who bring both the qualifications needed for the position and a genuine interest in the Conservatory’s mission. Please submit a résumé and a cover letter describing your interest in SFCM and how your experience would contribute to our work.

      Application materials should accurately reflect your qualifications, experience, and interest in SFCM. You are responsible for reviewing and approving all materials submitted on your behalf. Assistance from others or the use of AI tools does not relieve you of this responsibility. SFCM reserves the right to reject applications containing material misrepresentations or submitted without meaningful applicant involvement. Reasonable accommodations are available upon request.

      About Us

      SFCM’s mission is to transform our students: artistically, intellectually, professionally and individually. Through the study of music at the highest level, our students learn to seek achievement in every endeavor, to convert challenges into opportunities, to understand the nature of excellence, and to pursue their dreams with vigor and determination. We believe that inspiring the imagination, cultivating the artist, honing the intellect, and developing the professional are the keys to launching innovative graduates who excel in any field. SFCM is located in the heart of one of the world’s most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields.

      Equal Opportunity Employer

      SFCM is a fully committed equal employment opportunity institution and welcomes applications from all qualified persons. SFCM will not discriminate against applicants for employment and employees because of race, color, religion, marital status, national origin, ancestry, sex, sexual orientation, physical or mental disability, medical condition (including cancer and genetic characteristics), status as a Vietnam-era veteran or special disabled veteran, age, citizenship, or any other consideration made unlawful by federal, state and local laws.

      Apply Here: https://www.click2apply.net/1gJrlQhAX16jOHP51CMVGd

      PI288281539

      MORE

    • Macklemore Says Nine Arenas Rejected Palestine Benefit Shows

      Good Morning,

      Macklemore says nine U.S. arenas, including Madison Square Garden, offered dates and then withdrew them once they learned his shows would benefit Palestinian relief (The Wrap). MSG Entertainment says he is “not an arena level act.” The other eight didn’t respond.

      Seven legal-pad pages of Martin Luther King’s handwritten draft for the March on Washington turned up in a desk drawer of his aide Edward Clayton, and Christie’s expects more than $10 million at a January 22 sale (The New York Times). The words “I have a dream” aren’t in it; he added them from the podium.

      The Times ended its contract with romance columnist Olivia Waite after she reposted a critique of its coverage of rape allegations against Trump. She says the Book Review’s editor cited her Bluesky posts, which she says it admitted monitoring (Smart Bitches, Trashy Books).

      Hollywood is having a strong box-office year, yet the share of film budgets spent in the U.S. has fallen from 74% to 42% since 1999, while Disney and Netflix cut staff (El País).

      Canada’s budget proposes a tax credit on up to $45,000 of artists’ income, but never defines who counts as an artist; that waits for a 2027 update (CBC).

      All of our stories below.

    • Google, Meta And TikTok Sue To Block California Law Aimed Against Platform Addiction

      The law prohibits social media platforms from offering children things like personalized feeds and autoplay for videos. It also requires the deletion of children’s accounts with those features. – KQED

    • Many Of DC’s Memorials Are In Darkness As Park Service Maintenance Lapses

      The lapse in upkeep and repairs at some of the most prominent memorials in Washington and at the more than 400 national park properties across the country comes as the Trump administration has reduced the agency’s staff by roughly 25 percent and withheld millions of dollars in funding. – Washington Post

    • When AI Transfers Into The Physical World

      “With a world model, you give it a visual state of the world, an image, and it will then predict the next visual state of the world.” These 3D generations can be used as digital training grounds. “They’re simulations, but they look and feel real.” – Wired

    PEOPLE

    • Director of Marketing

      The San Francisco Conservatory of Music (SFCM) seeks a Director of Marketing to lead the strategy, execution, and optimization of integrated marketing initiatives that support student recruitment, performance attendance, institutional visibility, advancement, and other organizational priorities.

      The Director is a hands-on marketing leader who translates institutional priorities into measurable campaigns, combining strategic planning with direct execution and oversight of SFCM’s web and social media functions. Working closely with editorial, creative, and institutional partners, the Director ensures marketing efforts are coordinated, audience-focused, and effective.

      Principal Duties and Responsibilities

      Integrated Marketing Strategy & Campaigns

      • Develop and execute integrated marketing strategies supporting SFCM’s priorities, including student recruitment, performance attendance, institutional awareness, and community engagement.
      • Translate institutional goals into actionable marketing plans, identifying target audiences, messaging, channels, budgets, creative requirements, and timelines.
      • Lead coordinated marketing initiatives across paid, owned, and digital channels in partnership with Admissions, Advancement, and artistic and academic leadership.
      • Own the institutional marketing calendar, coordinating campaign timelines, priorities, and resources across departments.
      • Lead, mentor, and support marketing staff, establishing clear priorities, accountability, and opportunities for professional development.

      Paid Media & Advertising

      • Personally plan, execute, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, digital display, print, and other relevant channels.
      • Manage media buying, audience targeting, budget pacing, creative testing, campaign trafficking, and performance measurement.
      • Manage advertising vendors, media partners, and external agencies, negotiating placements and evaluating performance.

      Email & Direct Marketing

      • Lead institutional email marketing across recruitment, performances, advancement, and audience engagement.
      • Plan, build, execute, and optimize email campaigns, including audience segmentation, list strategy, testing, scheduling, and performance analysis.

      Digital Experience & Social Media

      • Oversee SFCM’s website and social media functions, managing staff and establishing priorities aligned with institutional marketing objectives.
      • Lead website marketing strategy, including content priorities, landing pages, user journeys, SEO, calls to action, and conversion optimization.
      • Direct social media strategy, establishing priorities for audience growth, content development, platform engagement, and performance measurement.
      • Collaborate with editorial, design, and content teams to ensure coordinated messaging, creative assets, and campaign execution across digital channels.

      Marketing Analytics & Audience Insights

      • Establish KPIs and analyze performance across advertising, email, web, social, and other marketing channels.
      • Translate campaign and audience data into actionable recommendations that improve conversions, engagement, and marketing effectiveness.
      • Conduct or oversee audience research, including surveys, focus groups, and message testing, to inform marketing strategies.
      • Provide regular performance reporting and recommendations to the AVP and institutional leadership.

      The incumbent will perform other duties as needed.

      • 7+ years of experience in marketing, including managing staff or leading marketing teams.
      • Demonstrated ability to develop marketing strategies and personally execute campaigns from planning through measurement.
      • Hands-on experience managing paid search and social advertising, particularly Google Ads and Meta Ads Manager, including targeting, budgets, testing, optimization, and performance reporting.
      • Strong experience with email marketing, audience segmentation, testing, and analytics.
      • Strong analytical skills and experience with digital marketing measurement, web analytics, conversion optimization, and audience journeys.
      • Experience managing external agencies, vendors, freelancers, or cross-functional teams.
      • Strong project management skills with the ability to manage multiple campaigns and institutional priorities simultaneously.
      • Excellent written and verbal communication skills and the ability to communicate strategy and results to colleagues at multiple levels of an organization.
      • Bachelor’s degree or equivalent combination of education and relevant professional experience.
      • Experience in music, performing arts, higher education, nonprofit organizations, cultural institutions, or other mission-driven environments preferred.

      Salary and Benefits

      This is a full-time exempt position, and the starting annual salary is between $110,000 and $130,000, depending on experience. Employee benefits include paid vacation, sick leave, personal days, and holidays; health, long-term disability, and life insurance; and a voluntary 403(b) retirement plan.

      How to Apply

      We prefer to receive applications through our website. This position will be posted until filled.

      SFCM seeks employees who bring both the qualifications needed for the position and a genuine interest in the Conservatory’s mission. Please submit a résumé and a cover letter describing your interest in SFCM and how your experience would contribute to our work.

      Application materials should accurately reflect your qualifications, experience, and interest in SFCM. You are responsible for reviewing and approving all materials submitted on your behalf. Assistance from others or the use of AI tools does not relieve you of this responsibility. SFCM reserves the right to reject applications containing material misrepresentations or submitted without meaningful applicant involvement. Reasonable accommodations are available upon request.

      About Us

      SFCM’s mission is to transform our students: artistically, intellectually, professionally and individually. Through the study of music at the highest level, our students learn to seek achievement in every endeavor, to convert challenges into opportunities, to understand the nature of excellence, and to pursue their dreams with vigor and determination. We believe that inspiring the imagination, cultivating the artist, honing the intellect, and developing the professional are the keys to launching innovative graduates who excel in any field. SFCM is located in the heart of one of the world’s most innovative and diverse cities, and is home to a vibrant academic community of students and faculty who achieve excellence in their fields.

      Equal Opportunity Employer

      SFCM is a fully committed equal employment opportunity institution and welcomes applications from all qualified persons. SFCM will not discriminate against applicants for employment and employees because of race, color, religion, marital status, national origin, ancestry, sex, sexual orientation, physical or mental disability, medical condition (including cancer and genetic characteristics), status as a Vietnam-era veteran or special disabled veteran, age, citizenship, or any other consideration made unlawful by federal, state and local laws.

      Apply Here: https://www.click2apply.net/1gJrlQhAX16jOHP51CMVGd

      PI288281539

      MORE

    • Macklemore Says Nine Arenas Rejected Palestine Benefit Shows

      Good Morning,

      Macklemore says nine U.S. arenas, including Madison Square Garden, offered dates and then withdrew them once they learned his shows would benefit Palestinian relief (The Wrap). MSG Entertainment says he is “not an arena level act.” The other eight didn’t respond.

      Seven legal-pad pages of Martin Luther King’s handwritten draft for the March on Washington turned up in a desk drawer of his aide Edward Clayton, and Christie’s expects more than $10 million at a January 22 sale (The New York Times). The words “I have a dream” aren’t in it; he added them from the podium.

      The Times ended its contract with romance columnist Olivia Waite after she reposted a critique of its coverage of rape allegations against Trump. She says the Book Review’s editor cited her Bluesky posts, which she says it admitted monitoring (Smart Bitches, Trashy Books).

      Hollywood is having a strong box-office year, yet the share of film budgets spent in the U.S. has fallen from 74% to 42% since 1999, while Disney and Netflix cut staff (El País).

      Canada’s budget proposes a tax credit on up to $45,000 of artists’ income, but never defines who counts as an artist; that waits for a 2027 update (CBC).

      All of our stories below.

    • Google, Meta And TikTok Sue To Block California Law Aimed Against Platform Addiction

      The law prohibits social media platforms from offering children things like personalized feeds and autoplay for videos. It also requires the deletion of children’s accounts with those features. – KQED

    • Many Of DC’s Memorials Are In Darkness As Park Service Maintenance Lapses

      The lapse in upkeep and repairs at some of the most prominent memorials in Washington and at the more than 400 national park properties across the country comes as the Trump administration has reduced the agency’s staff by roughly 25 percent and withheld millions of dollars in funding. – Washington Post

    • When AI Transfers Into The Physical World

      “With a world model, you give it a visual state of the world, an image, and it will then predict the next visual state of the world.” These 3D generations can be used as digital training grounds. “They’re simulations, but they look and feel real.” – Wired

    THEATRE

      VISUAL

      WORDS