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The Audience Is Changing!

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This Week in Audience: Quantity Versus Quality and A “Robin Hood” Approach To Community

March 31, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: More audience or BETTER audience?... A major Paris theatre plays Robin Hood... How the new EU copyright law will change the way we see the internet... Fox/Disney merger sets up epic battle for Hollywood's audience... Too many streaming choices? The Quality Versus Quantity Debate: Is a bigger audience better than a better audience? It matters, because we … [Read more...]

This Week In Audience: Seeing The Virtual Rome Around You; The Mob Supplants Critics…

March 25, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Rome uses tech to help visitors see its history... When crowd feedback becomes intimidation... Yo Yo Ma connects art to community... Is Mozart still opera as a video game?... Hudson Yards grabs rights from the crowd. Ancient Rome Around You: Of course walking the streets of Rome is already walking through history. But much of the history you see in the … [Read more...]

This Week in Audience: How Real Is Virtual? How Do You Build A “Better” Audience (As Opposed To “More” Audience)

March 17, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Can live theatre be replicated in virtual reality?... Better performances versus better audiences... Recapturing our first experiences in the theatre... Are movies still movies on the small screen? Can Live Performance In The Theatre Translate To Virtual Reality? LIVR is a bet that it can, in the launch of a new virtual reality network that aims to make … [Read more...]

This Week In Audience: Authors Versus Library?

March 10, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Is ticket price a barrier to inclusiveness?... Authors threaten Internet Archive over lending digital books... How Netflix gets the world to pay attention... Does Netflix threaten the definition of what a movie is? Why Should Price Be A Factor In Whether You Attend Arts Events? That's the thinking of Cleveland's Museum of Contemporary Art, which has … [Read more...]

This Week in Audience: Is Audience Really The Measure Of Success?

March 4, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The costs of fun (arts tickets compared)... Too much audience in Edinburgh?... When the audience thinks it knows more than the artists?... Do museums need to be more like theme parks?... Can the 1940s teach us about audience for culture? Arts Tickets Are Too Expensive? Let's Compare: One of the reasons people don't go to the arts? High ticket prices. … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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