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The Audience Is Changing!

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This Week’s Top Audience Stories: Micro-Experiences Customized for You

June 30, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Micro-theatre designed for you... YouTube encourages our worst excesses... Public libraries drop movie-streaming services... Radio still rules among millennials. What's More Intimate Than An Experience Designed Just For You? People want experiences that speak directly to them. And they want them to be real and physical (read: happening in front of them … [Read more...]

This Week’s Top Audience Stories: Arts Forms Mutating And The Rise Of “Fake” Festivals

June 23, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Public radio and the healing of America's politics... Movies are going to radically change in the next ten years... Audio books and podcasts may be converging as a form... Millennials are for the first time paying more for games than TV... The rise of "fake" music festivals. Can Public Media Bridge A Deeply Divided America? Perhaps we've never been so … [Read more...]

This Week’s Top Audience Stories: Audience Is All About The Ads

June 15, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: The rise of tribute band festivals... Spotify is monetizing its customers'"emotion" database... The streaming era is about to get more expensive... Do smartphones help you enjoy concerts more?... YouTube's Ethics-free audience-driver. Fake Bands, Real Festivals: Many members of the most iconic bands are now dead or retired. Those who are still … [Read more...]

This Week’s Top Stories About Audience: When Popularity Gets In The Way

June 2, 2019 by Douglas McLennan 1 Comment

This Week's Insights: When too much audience gets in the way... Can large orchestras learn about audiences from little orchestras?... Twitter's dumbing-down effect... More small bookstores... The secret art of regular patrons. Popularity Is Good Right?... Maybe Not: If we think about a successful event being not just the performance or exhibition but the combination of the … [Read more...]

This Week’s Top Audience Stories: Why Age 58 Is The New Under/Over For Audience

May 19, 2019 by Douglas McLennan Leave a Comment

This Week's Insights: Are video games the new common culture?... Public media discovers the age of audience divide (literally)... TV networks come up short... My live in headphones (and how that changes the world)... City tells arts centre to sell more tickets or else. What Art Form Now Expresses Common Culture? It used to be TV. Or movies. But in our content-soaked age, … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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