This Week's Insights: Signs some audiences are craving complexity... A liking for "junk" culture is nothing to be ashamed of... How to get audiences to take a chance on the new... Audiences are changing. Chris Lorway thinks he knows how... Will computers and science lead to better art? Is Complexity The New Clickbait? Well, clickbait might be a bit of a stretch. But there … [Read more...]

This Week's Insights: Ticket pricing isn't always so much about money anymore - it should shape your audience strategies. Is the challenge of getting more young people interested in museums building apps to distract them? And here are five principles for creating good city-guide apps. Ticket Pricing Story I - Tickets As Audience Strategy: Think your ticket pricing is just … [Read more...]

This Week's Insights: Sales of physical books set a new record in the UK, Netflix weighs bypassing movie theatres altogether, insights into how our musical tastes are set, internships may be making diversity more difficult in the arts, and how about selling the arts with fun? Back To The Physical World: Every week we're seeing signs of a revival of real-world experiences … [Read more...]

This Week: Are internships hurting progress in the arts?... Ten things that might improve the audience experience... Is elitism or populism a bigger threat to the arts?... The digital versus paper book experience... How ignorance spreads. You Want Diversity In The Arts? Maybe Look At Internships? The arts industry is heavily dependant on cheap labor provided through … [Read more...]

This Week: Is streaming performances good for the arts?... Why Are we still allowing ticket surcharges?... Another study tells us how to build arts audiences... TV's audience base is slipping away... How will the death of retail affect the arts? Streaming - Good Or Bad For The Arts? More and more arts organizations are live-streaming their events. But how does it impact … [Read more...]