This Week's Insights: Libraries that create experiences attract millennials... Sequels are what happens when fans rule... Trial balloon pay-to-review scheme... What if we made classical music less like classical music? Who Says Young People Don't Read? Millennials are more likely than Gen-X and Boomers – and way more likely than the Silent Generation – to visit the … [Read more...]

This Week's Insights: A formula for programming... A formula for predicting what an audience will like... Streaming is now the default cultural experience... Conventional marking does not fit all... Hacking culture is BS. How To Program To An Audience: Much as we'd all like to think that programming is purely the result of artistic choices, we all know that practical … [Read more...]

This Week's Insights: The fallacy of thinking you can measure arts in ways you can't... Big Data on consumers is changing the way music is being produced... Video games are changing the ways we think and behave... How a TV dance show changed the audience for dance... Some people in your audience just don't "want" to participate. Is Measuring Arts Impact More A Political … [Read more...]

This Week's Insights: Measuring arts audiences has become a mania that even the measurers are skeptical of... Remember when artists could get rich by going "viral"?... Among the toxic ideas from Silicon Valley is that art is "content"... What matters when audiences choose orchestra concerts... Should artists control who see their work and how?  Even The People Who Measure … [Read more...]

This Week's Insights: What young people think (surprisingly)... Is patronage the new audience builder?... Audience engagement is already a thing (be fore it became "a thing"... The world is accelerating (but just in your head... How art is adopting the "slow food" approach. The Secret Life Of Young People (And aren't you dying to know)...: Choreographer Rosie Kay wanted to … [Read more...]