This Week's Insights: Is our focus on engagement hurting art?... Why it's difficult to cut ticket prices... Are algorithmic content platforms killing originality?... How to motivate volunteers in amateur theatre. Engagement At The Cost Of Content? It's difficult to find an arts institution these days that isn't focusing on how to better engage audiences. But is this … [Read more...]

This Week's Insights: Does demand-pricing alienate audiences?...The audience inside the orchestra... Redefining what it means to interact with an audience... Do people look at art in museums?... Reinventing the meaning of culture in a performing arts center. Demand-Based Pricing - Revenue Enhancer Or Audience Deathstar? Marketers are in love with demand-pricing as a way of … [Read more...]

This Week's Insights: Is Hollywood's audience problem really a failure to focus?... A way of appreciating opera that celebrates its failings... When you've vacated your hall and the audience won't follow... Theatre of the living room. Hollywood's Audience Problem: Industry leaders have recently been complaining about Rotten Tomatoes for some of its box office woes. The … [Read more...]

This Week's Insights: The (very) elusive Bilbao Effect, 20 years later... Is sensory pollution harming our ability to appreciate art?...  Audience first, and THEN the content?... Oh, look, there's a squirrel... Why science fiction is suddenly everywhere. Twenty Years Of Chasing The Bilbao Effect  The Guggenheim transformed the town of Bilbao. The power of art. Ever since, … [Read more...]

This Week's Insights: Tapping in to fan culture... How streaming has revolutionized what makes the pop charts... TV's new season lands with an ratings thud... A Scottish theatre's unlikely(?) compelling audience formula... Video games and the global culture. Fans Are The Most Valuable Audience: Duh. Of course. We all love people who love us. But what about fans who love … [Read more...]