This Week's Insights: How Netflix is changing the watching culture... Are super-fans too toxic?... We can categorize the things that steal our attention... How an audience signals its savvy. Is Netflix A Vehicle Or A Culture? The answer is both. As a vehicle it has changed the way viewers access movies and TV. As a culture, it has changed expectations for how audiences … [Read more...]

This Week's Insights: Are memes losing their ability to grab attention?... How Finland is reinventing libraries... Can classical music drive a hit TV show?... Is Netflix really a slave to traditional ratings?... Mega-festivals grab audiences. Memes Lose Their Fizzz: One of the reasons marketers have been so ebullient about social media is the ability for posts to go … [Read more...]

This Week's Insights: Following clickbait to doom... Why music is losing its genres... So Netflix doesn't care about ratings?... Correlations between funding and audience... Weaponizing classical music is a result of commodification. Can You Clickbait? (Do You Really Want To?): Chasing audiences is a never-ending escalation of attempts to hijack our attention. And what … [Read more...]

This Week's Insights: Hacking the museum experience... Flipping the movie universe... Could outsiders have a better take on classical music?... Older Britons are engaging in more art... How augmented reality is customizing museums. Hacking The Museum: One of the biggest problems in expanding audiences today is the fact that we're all so overwhelmed with information and … [Read more...]

This Week's Insights: How streaming is changing music... The selfie-driven museum... The data-driven bestseller... How museums' purposes are being redefined... The first five-billion-view video How Streaming (And Its Data) Is Transforming Music: Now that the music business (and musicians) have granular data about how (and what) people are listening to, we can also see how … [Read more...]