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The Audience Is Changing!

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This Week in Audience: Arts Attendance Is Up But Arts Education Is Down

September 16, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: NEA study says arts attendance is up across America... Print versus screen versus audio...  The disappearance of our professional critics... YouTube stars are burning out... Arts education is disappearing from UK schools and it's changing audience demographics. The NEA Says Arts Attendance Is Up: Looking at the trends in the US, attendance at … [Read more...]

This Week in Audience: Arts Ed As A Class Argument

September 11, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: Arts education as a class argument... The Van Goghs in a shopping mall... China's movie producers fudge the box office... The Shaw Festival's audience experience strategy... Massive ticket-buying database released. Arts Education - The Class Argument: There's been a shocking decline in the number of arts teachers in UK schools. So fewer students are … [Read more...]

This Week In Audience Insights: The Internet Wants To Hear Less From Its Audience

August 19, 2018 by Douglas McLennan 2 Comments

This week's insights: Netflix deletes user reviews... Streaming services are recreating cable TV... Movie theatre subscriptions seem to be catching on... What is the role of theatre in "activating" its community? Netflix Ditches User Reviews: Not just ditches them, but deletes ten years of comments, including negative reviews of Netflix original content. The streaming … [Read more...]

This Week’s Audience Insights: “Popular” Versus “Best”

August 12, 2018 by Douglas McLennan Leave a Comment

This week's insights: Oscar's battles with popular and best... MoviePass has changed how views decide to go out to see movies... Is the 8PM curtain time falling to on-demand expectations? Movies As Popularity Contest? The Academy of Motion Pictures seems to be conceding that "best" and "popular" have now diverged to a degree that endangers the Oscars. As the Academy has … [Read more...]

This Week In Audience: Engagement=Audience=Funding?

August 5, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: How do you measure the "purpose" of art?... Should museums care how much time visitors spend looking?... Why MoviePass was doomed... The new YouTube book stars... Some good news about publishing sales. Funders Challenge The Arts For A Purpose: And what should that purpose be?  Is it enough to be really excellent? And what (or who) defines that … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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