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On “looky-loos” and the institutions who are desperate for them and desperate for them to behave

June 19, 2017 by Diane Ragsdale Leave a Comment

"If our economic models depend on drawing exponentially more looky-loos than participants then is it really reasonable to expect those lured to our events by aggressive marketing or buzz to be sincerely interested in the arts experience and aware of the rules of the game, so to speak?" [read more] … [Read more...]

Dear White Orchestras – A Challenge To “Universality”

January 10, 2017 by Alexander Laing Leave a Comment

"A universalist ethic inclines us to believe that orchestral music is, itself, a universal thing and our place in the arts ecosystem is related to that. It leads us to focus on how this music is True in some larger sense of the word. With that in mind we see our lack of diversity (our whiteness) as an injustice. Everyone should have access to this Truth. On the other hand, the … [Read more...]

Attention Deficit Disorder: Our Walled-Garden Problem

August 1, 2016 by Douglas McLennan Leave a Comment

As the digital world pummels us with more information and choice, many of us react by walling off the things we simply won’t pay attention to. It’s a survival strategy. We increasingly define ourselves by the things we choose to pay attention to, and bestowing attention is a form of currency we are reluctant to squander. [READ MORE] Image: Flickr user colmmcsky … [Read more...]

Why the Uneasy Relationship Between Dance and Screens Matters

July 5, 2016 by Veronica Dittman Stanich Leave a Comment

In her article for The Atlantic, “The Death of the American Dance Critic”, Madison Mainwaring expertly illuminated the current landscape of American concert dance and dance criticism. The situation she described is bleak: skilled (sometimes brilliant) dance writers blog with no pay, dance artists lack vital dialog with a critic’s enlightened eye, and a general readership is … [Read more...]

When communities become markets, citizens become consumers, and culture becomes an exploitable product

July 5, 2016 by Diane Ragsdale Leave a Comment

"I argue that in the US arts and culture sector we have for too long ignored or denied the costs of so-called progress in the arts–meaning, for instance, the costs of professionalization, growth, and the adoption of orthodox marketing practices including so-called customer relationship management and I suggest five ways that arts organizations may need to adapt their … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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