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This Week In Audience 05.15.16 New Audience V. Old Audience Edition

May 15, 2016 by Douglas McLennan 2 Comments

A confluence of stories this week that rocket between new and old, digital and physical. Physical books making a comeback while e-book sales fall. Downloads collapsing as streaming takes hold. Transitions sure are messy... Books: Screens Versus Paper Sales of E-books are down. Sales of tablets and E-readers are down. Sales of physical print books are up. And it looks like … [Read more...]

This Week In Audience 05.08.16, Unintended Consequences Edition

May 9, 2016 by Douglas McLennan Leave a Comment

So who exactly is the arts audience, and how and why do they engage? We've got some more data. A new report gives some shape to the arts audience in the UK. The report divides the audience into core attenders and more casual engagers: “The report gives new insight into this group of consistent arts attenders and participants. They are more likely to be women (57%, compared with … [Read more...]

This Week In Audience 05.01.16

May 2, 2016 by Douglas McLennan 5 Comments

What are the boundaries in artist/audience relationships these days? Do you have a problem with inclusiveness if you can't define what it is? Do we lose an essential part of the audience experience when movies go in-home? And what is to be learned about what audiences want from the big new insta-culture districts? Today's Audiences Expect To Interact With Artists In New … [Read more...]

This Week In Audience 04.21.16

April 24, 2016 by Douglas McLennan 9 Comments

We're Not Doing This Anymore: So we love libraries but we're going to them less. Perhaps it's because we have "library anxiety" (yes, that's a thing)? When finding things online is as easy as a click, navigating the clunky physical infrastructure of the real world can be frustrating at best, intimidating and off-putting at worst. Though many of us regard the live in-person … [Read more...]

This Week in Audience (04.17.16)

April 17, 2016 by Douglas McLennan 1 Comment

My Audience, My Computer: Scientists fed images of all of Rembrandt's paintings into a database then had the computer create a "next" Rembrandt based on the artist's style. You can think of this as a story about the rapidly growing ability of artificial intelligence to function at a complex level. Or, like Peter  Schjeldahl, you can see it as the visual equivalent of fan … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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