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The Audience Is Changing!

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This Week In Audience: Is Text Slipping Away As We Go More Video?

June 21, 2016 by Douglas McLennan 1 Comment

Looking for diverse audiences? Here's where they are... But orchestras are still struggling to be relevant... Turns out attention might be a muscle we have to use or we lose it... FaceBook wonders if it will be all-video in five years... And libraries get into loaning e-books. We (Say We) Want Diverse Audiences... So here's where the audiences already are diverse says a … [Read more...]

This Week In Audience: A Rotten Tomatoes Model? A Netflix Model? Or Maybe A Little Live Streaming Will Do The Trick…

June 13, 2016 by Douglas McLennan 1 Comment

With traditional delivery/distribution for the arts changing, we're looking at new models: Maybe Rotten Tomatoes or Netflix, anyone? We definitely have to change our ticketing model (and "Hamilton" is trying). A rethink of program notes. And some evidence that making "augmented activity" in movies leads to increased demand for the arts... A Rotten Tomatoes For Books? How … [Read more...]

This Week In Audience, Universal Translator Edition

June 5, 2016 by Douglas McLennan 1 Comment

How will stories change when we have a universal translator? How will our relationships to things change when things respond to our voices? What is a live performance when the performer isn't live? Why you increasingly can't buy cheap tickets. And why crowdfunding is having a corrosive effect on art. Experience At Warp Speed? Last week a company introduced a version of a … [Read more...]

This Week in Audience: Is My Experience Cannibalizing Yours Edition 05.29.16

May 29, 2016 by Douglas McLennan Leave a Comment

Should we be investing in festivals rather than more arts buildings? Google's hi-rez art cam is ingesting art from the world's great museums. Some evidence that live-streaming might be hurting live audience box office. Some doubts about streaming as the future of how we get music. And the futility of chasing millennials. Is The Future Of the Arts In Festivals? Over the … [Read more...]

This Week In Audience: Audience Blackmail Edition 05.22.16

May 22, 2016 by Douglas McLennan Leave a Comment

TV and movies are shape-shifting. How to ruin a critic? Make her worry about the art. And is that what happened to jazz? | Why are we fascinated by a dancing football star? And is it fair to blackmail audiences who want "Hamilton tickets? So TV Is The New Movies/Movies Are The Old TV? "As digital delivery platforms morph and multiply, the nature of visual storytelling has … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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