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The Audience Is Changing!

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Four Trends In Understanding Audience: Measurement, Streaming and Politics

October 16, 2016 by Douglas McLennan Leave a Comment

This Week: Is there a correlation between value and attention in the arts?... Data's in: the plus/minuses of live-streaming... Some ideas from a researcher on measuring aesthetic experience... How might the arts weigh in on politics without being dismissed? Why Are We Measuring Cultural Value In Attention? The currency of value is attention. More attention equals higher … [Read more...]

This Week In Understanding Audience: What Does The Audience “Own”? and Do We Tell Audiences Too Much?

October 9, 2016 by Douglas McLennan 2 Comments

This Week: Do you own the culture you just bought?... How did TV become the medium for complexity?... Should we keep audiences in the dark about what they'll see?... Measuring the effectiveness of arts policy is really hard... Technology is changing the ways we experience the world. Do You "Own" The Culture You Bought? (And What Does It Mean To Own It?) Buying records, … [Read more...]

This Week In Audience: Measuring Audience Value – Three Things We Learned About Audiences

October 2, 2016 by Douglas McLennan 1 Comment

This Week: How are we measuring the value that audiences get for their money?... Think you own the culture you just bought? In the digital age, maybe you don't... Wow!  fan conventions are making stars really big bucks. What's The Audience Value? Do We Even Know? Pretty much every arts institution understands that the care and feeding of your audience is important. But do … [Read more...]

This Week in Understanding Audience: Baby Boomers Reinvent The Movie Experience

September 25, 2016 by Douglas McLennan Leave a Comment

This week: Baby boomers are breathing new life into movie theatres... Dance clubs are languishing as millennials stay away... Netflix reveals at what point we get hooked on TV series... How the audience changes when admission is free... The Ticket bots strike again on Broadway. Baby Boomers Are Reinvigorating Movie Theatres: They're coming back to the theatres. But “more … [Read more...]

Understanding The New Audience: Five Stories From This Week’s AJ – Attention Span Theatre

September 18, 2016 by Douglas McLennan 1 Comment

This Week: How free museum admission changes audience and behavior... Legislation to battle the ticket bots... Is YouTube making it tougher for live performers?... Detroit Symphony starts an amateur orchestra to get closer to its audience... Theatre for short attention spans. Study: How does free museum admission change audience? Of course making museums free changes who … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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