• AJ
  • dance
  • ideas
  • issues
  • media
  • music
  • people
  • theatre
  • words
  • visual
  • ajblogs
  • about AJ
    • advertise

ArtsAudience

The Audience Is Changing!

  • AJ Home
  • This Week in Audience
  • Featured Audience
  • AJ Audience
  • about our audience project ~

Understanding Audience: Are Arts Internships A Problem? How About The Audience For Ignorance?

April 23, 2017 by Douglas McLennan Leave a Comment

This Week: Are internships hurting progress in the arts?... Ten things that might improve the audience experience... Is elitism or populism a bigger threat to the arts?... The digital versus paper book experience... How ignorance spreads. You Want Diversity In The Arts? Maybe Look At Internships? The arts industry is heavily dependant on cheap labor provided through … [Read more...]

What We Learned About Audience This Week: Is Streaming Good For The Arts? How About The Death Of Retail?

April 16, 2017 by Douglas McLennan Leave a Comment

This Week: Is streaming performances good for the arts?... Why Are we still allowing ticket surcharges?... Another study tells us how to build arts audiences... TV's audience base is slipping away... How will the death of retail affect the arts? Streaming - Good Or Bad For The Arts? More and more arts organizations are live-streaming their events. But how does it impact … [Read more...]

This Week In Audience: The End Of Audience Ratings? (Yay!)

April 9, 2017 by Douglas McLennan Leave a Comment

This Week: Arts in, arts out (duh)... A link between ticket cost and attendance? (Nope!)... How short attention spans are changing behavior... Let's get beyond audience ratings... Can the arts make a difference in war zones? If You're Exposed To Art, You'll Pay Attention To Art: Some things just seem so obvious it goes without saying. But here's yet another study that … [Read more...]

This Week in Audience: Make It And They Will Come

April 2, 2017 by Douglas McLennan Leave a Comment

This Week: Make art for people and they'll come (who knew?)... How we communicate culture shapes its values... Researchers are looking inside our brains to see how we react to art... Why people are becoming evangelical about the TV shows they like... Make It And They Will Come: It's a basic law of consumption. And museums have figured it out. Between 2007 and 2015, there … [Read more...]

Last Week In Audience – Five Stories: Why “Owning” Music Matters, and Why Gov. Arts Funding Is More About The Audience Than The Art

February 20, 2017 by Douglas McLennan Leave a Comment

Last Week: Government funding for the arts is more about audience and artists... And another comments community goes away... Shocking data on how people use (or don't use) music... A backlash against digital and a return to analog... How streaming has interrupted our impulse to want to "own" music. The fundamental argument in the fight about funding the Corporation for … [Read more...]

« Previous Page
Next Page »

WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

ALSO:

VISIT THE WALLACE KNOWLEDGE CENTER

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in