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The Audience Is Changing!

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What We’ve Learned About Audiences – Five Case Studies In Data…

August 20, 2017 by Douglas McLennan 1 Comment

This Week's Insights: What can happen when an orchestra takes an entirely different approach to changing how it thinks about audience (good things happen)... Can MoviePass Netflixize the movie theatre business?... A theatre piece that depends on how the audience answers... The video plague... What an opera company running on data looks like.   What If An … [Read more...]

This Week In Audience: Too Many Snap Judgments, Too Little Insight?

August 6, 2017 by Douglas McLennan Leave a Comment

This Week's Insights: Is social media crowding out thoughtful discussions of art?... A study finds that arts people are more community-minded and engaged... Another study finds that machine-created art fools most people... Voters in one of America's most socially progressive cities just voted down an artsfunding tax... Online ticket buyers appear to be more generous … [Read more...]

This Week In Audience: Dividing Artists From Audiences

July 30, 2017 by Douglas McLennan Leave a Comment

This Week's Insights: A divide between professional artists and everybody else?... Some rules for collecting data on audiences... German philosophers become popular, and serious people worry... Trigger warnings re-contextualizes art... Chinese protectionism comes to the movies. Has Professionalization Of The Arts Alienated Audiences? We have developed a professional class … [Read more...]

What We’re Learning: The Rising Power Of The Audience

July 24, 2017 by Douglas McLennan 1 Comment

This Week's Insights: There's a theme in this week's stories - the rising power of the audience. Whether it's Rotten Tomatoes, Smithsonian fans raising a million dollars for conservation, or arts organizations getting more sophisticated in programming what its fans want, the audience is redefining the arts experience. Who Says People Don't Read Reviews... the movie review … [Read more...]

What We Learned About Audience This Week: Meta-Data REALLY Matters

July 17, 2017 by Douglas McLennan Leave a Comment

This Week's Insights: It don't mean a thing if it ain't got that meta-data... A critic finds herself being more mom than critic... How did musical theatre suddenly become hot with European audiences?... How young classical musicians are trying to sell their art... Arts Council England postpones audience engagement measurement requirements. Sometimes It's All About The … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

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WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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