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The Audience Is Changing!

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This Week’s Review of Audience Insight Stories

April 15, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: How streaming is changing music... The selfie-driven museum... The data-driven bestseller... How museums' purposes are being redefined... The first five-billion-view video How Streaming (And Its Data) Is Transforming Music: Now that the music business (and musicians) have granular data about how (and what) people are listening to, we can also see how … [Read more...]

This Week’s Top Audience Insight Stories

April 8, 2018 by Douglas McLennan Leave a Comment

This Week's Insights:  How music streaming has changed the music audience... how to double your museum's attendance... How "Roseanne"'s monster ratings might change TV... How selfies are creating a new "museum" model... Can Cambridge Analytica algorithms really change what you believe? How Subscription Streaming Is Changing The Music Consumer: When the entire recorded … [Read more...]

This Week’s Most Interesting Audience Stories

April 1, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: Getting real about crowd psychology... TV networks plan to cut the number of commercials... NPR is pulling in record ratings... Why we really need negative reviews... How Nashville lost its soul to "experience tourism". The Psychology Of Crowds: Any performer can tell you how different one audience is from another. Perform the same lines or play the … [Read more...]

This Week’s Audience Insight Stories

March 25, 2018 by Douglas McLennan Leave a Comment

This Week's Insights: The physical toll of being a fan... What kind of diversity are we missing?... Want people to watch something long?... Saudi Arabia builds a new audience for entertainment... How Amazon figures out if it's got a hit. The High Physical Cost Of Being A Fan: Researchers have studied sports fans to determine the impact wins and losses have on them. After a … [Read more...]

This Week In Audience: Should The Oscars Be Worried About Shrinking Audiences?

March 13, 2018 by Douglas McLennan 1 Comment

This Week's Insights: Some surprising benefits of arts field trips... Replacing tech engagement with people engagement... Why most people still stream Netflix on their TVs... Why are the Oscars losing audiences? Obvious 101 - Arts Education Matters: Sometimes school arts field trips can look like they're little more than rote experiences. But one recent study suggests some … [Read more...]

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WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

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