• AJ
  • dance
  • ideas
  • issues
  • media
  • music
  • people
  • theatre
  • words
  • visual
  • ajblogs
  • about AJ
    • advertise

ArtsAudience

The Audience Is Changing!

  • AJ Home
  • This Week in Audience
  • Featured Audience
  • AJ Audience
  • about our audience project ~

This Week’s Top Audience Stories: Museums As Selfie-Boxes, And Audio Podcasts And Books

October 6, 2019 by Douglas McLennan Leave a Comment

This Week’s Insights: The selfie-driven museums… Podcasts are hugely popular… As are audiobooks… Is the best new film criticism in streaming video?

  1. A Trend – Museums Designed For Selfies? Sure. We now have ice cream “museums,” sculptures begging for pictures in front of them. It’s an extension of the idea of participatory art in which visitors can interact with art. But are they “museums?” The content seems… a little lacking perhaps. It’s all about something impressive for your camera. Now there’s a museum in Vienna catering specifically to visitors creating their own selfie art. There are 24 different rooms at the museum. Visitors can take pictures in front of various different-coloured walls for the perfect outfit snap. People love museum selfies, and here’s the logical conclusion of that love: A museum designed expressly for uploading cute artsy self-portraits to Instagram.
  2. The Evolution Of Podcasts: What started as a quiet digital backwater is now increasingly growing in prominence, drawing the attention of audiences and moneyed interests alike. And the story of how we go here can be told via two major turning points: The first was everything that happened before and after 2014. The second is happening right now. Are we on the verge of a new age of podcasting? The signs say yes.
  3. Audience For Audio Books Is Exploding: The percentage of Americans who have listened to an audiobook in the past year has doubled to twenty percent. In 2011, that percentage for 11 percent. “Overall, the Pew survey found a gradual reduction in the percentage of Americans who are reading. In 2011, 79% of those surveyed said they had read a book in the previous 12 months, a number that fell to 72% in early 2019. Print remained by far the book format of choice, with 65% or adults surveyed reporting that had read a print book within the last year, down from 71% in 2011.”
  4. Film Criticism Is Being Reborn In Streaming Video: And why not? Unlike in print, on video you can run clips, examine pieces and nuances and debate. Critics break down scenes through clips and show how lighting, sound, or other effects add to the emotional and intellectual resonance of a movie, is now moving into a more mainstream form, and a lot of it is as good as criticism gets.

Image: Pixabay

Filed Under: This Week in Audience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

ALSO:

VISIT THE WALLACE KNOWLEDGE CENTER

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in