This Week’s Insights: How to get more people to participate?… Trust in social media is sinking fast… How to interest more people in dance… Children’s museums are leading the way in engagement… How to write a “viral” play.
- How To Get More People To Participate In The Arts? An Arts Council England-funded program called Creative People and Places “aims to increase arts participation in places where people are less likely to take part in arts activity” — and it seems to be succeeding with the groups least likely to engage with the arts generally. What’s the secret? Nothing very secret at all, actually. The good news is: lots of transferable practice and principles, that are also themes reflected in ACE’s Ten Year Strategy consultation. Here’s a list of the major points.
- Social Media Is A Major Driver Of Audience. But Evidence Of Unethical Behavior Is Mounting: “Facebook created a system that allowed children to spend tens of millions of dollars through their parents’ credit cards and Paypal accounts on games and other goods without their parents’ knowledge and, despite concerns raised by game developers and solutions suggested by internal analysts, did nothing to fix the issue, according to a trove of documents unsealed from a 2012 class action lawsuit.” So a question: Regulation is clear to follow. And SM is losing trust among users. So what will you replace the Facebooks, Instagrams and Twitters with?
- Crossover Arts: How To Interest More People In Dance? Surround it with “adjacent” art. In the case of New York City Ballet, hire visual artists and ask them to make work about dance. Artists translated movement into drawn lines in the lobby of the theatre, and tens of thousands of people who don’t usually engage with dance showed up.
- What Museums Are Learning About Audiences From Children’s Museums: Kids want to touch things, play with things, interact with them. And they have become good at drawing kids in. Children’s museums have led the way in the museum field regarding play and its positive effects on brain development – and now all types of museums are using play and touch to engage children and adults in interactive learning.
- No One Knows You. How Do You Become A Thing? A “Viral” Play:
Iranian playwright Nassim Soleimanpour was a complete unknown. So he created a strategy to make his work go “viral.” “Marketing-wise at the time I didn’t have anyone helping me, so I put my email address in the show. I urged people to write to me. I asked a random audience member to keep the script after the show; it’s my way of spreading the word. It was a strategy and it worked.”
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