• AJ
  • dance
  • ideas
  • issues
  • media
  • music
  • people
  • theatre
  • words
  • visual
  • ajblogs
  • about AJ
    • advertise

ArtsAudience

The Audience Is Changing!

  • AJ Home
  • This Week in Audience
  • Featured Audience
  • AJ Audience
  • about our audience project ~

This Week’s Audience Roundup: Why We Love Harsh Reviews; The Art-Selfie App That Went Viral

January 22, 2018 by Douglas McLennan Leave a Comment

This Week’s Insights: Our tortured fascination with reviews… Making fun of classical musicians… a debate about museum admission prices… Does a viral art app teach us anything?… The fascinating reasons Hamilton tickets are obtainable in Chicago.

  1. They Say Reviews Are Dying. So What Accounts For This? Harsh reviews – the kind that make you sit up and go “wow” are hugely popular. In fact, they go viral with a vengeance that no amount of praise will. Some of us can get addicted to the cruel put downs.  “The appeal of negativity to the reader, that mysterious quality which makes the pan and the broadside irresistible, should alone warn the cautious critic of indulging in bouts of vitriol too freely, or too frequently. Harsh criticism has an intoxicating effect on writer and reader alike: both ought to be wary of its influence. Like any drug, censure has its benefits, its attractions and its resounding pleasures. But it is also dangerous.”
  2. Bad Reviews Are Bad Enough, But This… This Is Just Mean… It’s called “shredding.” Pranksters took a video of a performance by violinist Daniel Hope and replaced the sound with a really bad performance. Ha ha. He wasn’t amused. He sent takedown letters from his lawyers. Then one of the parody video creators, “a Berlin-based concert programmer, dramaturge and journalist named Arno Lücker, was then told that a series he has long presented at the prestigious Berlin Konzerthaus, where Mr. Hope frequently plays and programs a series of his own, would not be renewed.” Is this just the case of a thin-skinned performer, or has a line been crossed?
  3. A Raging Debate About Museum Admission Prices: The Met Museum started it a few weeks ago by announcing its admission price would be mandatory for out-of-towners. But if you made museum entrance free, does it increase attendance? Research suggests that price is a “secondary” consideration when people choose to go. In Baltimore, museums went free eleven years ago, but attendance has declined after a brief surge. Meanwhile, the Non-Profit Quarterly reports that museums across America are facing an admissions crisis.
  4. The Viral Art-Selfie App Takes The Internet By Storm: Google Arts and Culture scores a hit with an app that analyzes your face and finds art that resembles you. The thing is a HUGE hit. Why? Sebastian Smee (newly-arrived at the Washington Post), writes that: “What’s great about the art selfie craze is that it efficiently harnesses other, less blatant, but still very zeitgeisty tributaries to the culture: irony in the face of high art; camera-conscious vanity; the obsession with statistical measurement (each match is given a percentage rating); online flirtation (if Google says you look like a Titian, you’re texting your love interest with the news, I guarantee it — and it’s safer than sexting); digital excavation (the Internet’s startling ability to unearth hidden treasures); and, of course, the naughty thrill — truly, a hallmark of our time — of signing over some crucial piece of your identity to a corporate behemoth, purely on trust, and for the most frivolous of reasons.”
  5. What Does It Mean If You Can’t Sell “Hamilton”? This is the show that is selling out everywhere. And not just selling out – people are spending big bucks to get a ticket. But in Chicago, the demand is a bit soft. “Sales are slowing. Browse the official Ticketmaster website and you will see availability, pretty good availability, for midweek shows in January, and these are not resale inventory. They’re as yet unsold. They will be sold, by show time. But they won’t command the same prices and those weekly grosses will not be $3 million. It behooves “Hamilton” to leave with audiences still wanting more, leaving some room for a return by popular demand.” The possible reasons are structural – and fascinating.
Image: Pixabay

Filed Under: This Week in Audience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

ALSO:

VISIT THE WALLACE KNOWLEDGE CENTER

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in