• AJ
  • dance
  • ideas
  • issues
  • media
  • music
  • people
  • theatre
  • words
  • visual
  • ajblogs
  • about AJ
    • advertise

ArtsAudience

The Audience Is Changing!

  • AJ Home
  • This Week in Audience
  • Featured Audience
  • AJ Audience
  • about our audience project ~

This Week in Understanding Audience: Baby Boomers Reinvent The Movie Experience

September 25, 2016 by Douglas McLennan Leave a Comment

discoThis week: Baby boomers are breathing new life into movie theatres… Dance clubs are languishing as millennials stay away… Netflix reveals at what point we get hooked on TV series… How the audience changes when admission is free… The Ticket bots strike again on Broadway.

  1. Baby Boomers Are Reinvigorating Movie Theatres: They’re coming back to the theatres. But “more than the actual films though, it is the surrounding experience at the cinema that is pulling this generation through the doors. ‘Event cinema’, such as live-streamed ballet and opera, ‘is particularly valued’ by older people.”
  2. Dance Nightclubs Are Dying: For some reason, millennials are not into going out to dance.  “An estimated half of venues have closed within the past decade, dance music industry figures insisted the scene is in rude health, with people instead choosing all-day events in parks, raves in pop-up spaces and festivals for their weekly freakout.”
  3. At What Point Do You Get Hooked On A TV Series? (Netflix Has The Answer): The streamer has not been forthcoming on the reams of viewer data it collects. But this week Netflix released data on when viewers seem to get hooked on TV series. Netflix thinks it’s the “thriller/horror/ crime” genre that seems to get viewers committed earliest. The hardest to addict you? Shows like “Gilmore Girls. There’s a cool chart of favorite shows in this article that shows you the fan tipping point.
  4. So How Does The Audience Change When Museum Admission Is Free? “Many of those museums that have altered their admissions models have noticed a shift in visitor patterns. Attendance doubled after fees were waived to England’s national collections in 2001, said the director of London’s Natural History Museum to The Guardian. When the Dallas Museum of Art nixed its $10 admission.”
  5. Latest Target Of The Broadway Ticket Bots: It’s Bette Midler in “Hello Dolly”. “The situation is exacerbated because Midler’s engagement in the show will be a limited one, beginning performances on March 15th, 2017 and opening officially on April 20. No end date has been announced, … [but] it’s a marathon role and Bette will be 71 when she comes down the steps.

Image: Pixabay

 

Filed Under: This Week in Audience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

WALLACE FOUNDATION AUDIENCE RESOURCES

NEW!



WORLD MUSIC/CRASHarts Tests New Format New Name to Draw New Audiences
This article and video are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $52 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Analysis showed that while the company’s core audience bought several tickets each year, even tending to schedule their May and June around opera season, newcomers behaved differently.




Can the City's Boom Mean New Audiences for the Seattle Symphony?
In line with the community’s spirit of innovation, Seattle Symphony is using audience research to help target and woo recent transplants.





Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
The average single-ticket buyer at the Denver Center Theatre Company is 50 years old and the average subscriber is 63, despite the fact that millennials, a group often defined as people born between 1981 and 1997, compose the largest age group in Denver. Since 2010, the Denver Center has been engaged in an iterative process of experimentation, evaluation and refinement to help reverse this trend.



The Party’s Still a Hit: The Isabella Stewart Gardner Museum Builds on its Millennial Momentum

That ongoing research has revealed areas to adjust, as well as successes. Soon after the re-opening, for example, the team partnered with a local music school, taking the opportunity to hold 45-minute concerts in Calderwood Hall. But in part through survey results, it realized the approach didn’t work. [read more]



Austin Ballet’s “Familiarity” Problem And How It Learned To Connect With New Audiences



“Encouraging people to attend the ballet more often was less about increasing their familiarity with productions and more about bridging an uncertainty gap. “Familiarity is about information,” notes Martin, “whereas uncertainty about how an experience will feel is much more personal. You can give somebody a lot of information but that’s not necessarily going to reassure them that they’re going to belong in that audience.”

How the Contemporary Jewish Museum
Expanded its Reach



​​​The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds.

ALSO:

VISIT THE WALLACE KNOWLEDGE CENTER

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in